BSBMKG515A Assessment Task 01 Mod
CRICOS Provider no. 01718J (VIC) 01459A (WA) Marketing Audit Plan
Submission details
Candidate’s Name
Phone No.
Assessor’s Name
Phone No.
Assessment Site
Assessment Date/s
Time/s
The Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See specifications below for details.
Performance objective
For this assessment candidates are required to review a provided case study marketing plan and design a plan to audit the marketing activities of the organisation.
Assessment description
In this Assessment Task, you are required to prepare for a marketing audit by developing a plan outlining how an internal and external audit can be conducted within the case study organisation. You will need to review the case study marketing plan provided with this assessment, and describe a plan that outlines the scope, approaches, and timelines for the audits. You will need to clearly identify the type of marketing audit and format to be used in conducting the audit and collecting information.
Procedure
1. Using the case study information provided to you, complete the following steps by providing dot-point written information to describe:
a. the purpose of the marketing audit, as it applies to the organisation in the case study
b. the scope of the marketing audit that is required
c. the methodology required to be used in conducting the audit and the appropriate time it should occur
d. the participants to be involved in the conduct of the audit and what their involvement would require (their role)
e. the main characteristics of the marketing audit and how they meet the audit priorities for the organisation
f. the format of and the main elements to be included in the marketing audit
g. the form of marketing audit that best meets the requirements of the marketing plan.
Specifications
You must provide: a completed marketing audit
Submission details
Candidate’s Name
Phone No.
Assessor’s Name
Phone No.
Assessment Site
Assessment Date/s
Time/s
The Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See specifications below for details.
Performance objective
For this assessment candidates are required to review a provided case study marketing plan and design a plan to audit the marketing activities of the organisation.
Assessment description
In this Assessment Task, you are required to prepare for a marketing audit by developing a plan outlining how an internal and external audit can be conducted within the case study organisation. You will need to review the case study marketing plan provided with this assessment, and describe a plan that outlines the scope, approaches, and timelines for the audits. You will need to clearly identify the type of marketing audit and format to be used in conducting the audit and collecting information.
Procedure
1. Using the case study information provided to you, complete the following steps by providing dot-point written information to describe:
a. the purpose of the marketing audit, as it applies to the organisation in the case study
b. the scope of the marketing audit that is required
c. the methodology required to be used in conducting the audit and the appropriate time it should occur
d. the participants to be involved in the conduct of the audit and what their involvement would require (their role)
e. the main characteristics of the marketing audit and how they meet the audit priorities for the organisation
f. the format of and the main elements to be included in the marketing audit
g. the form of marketing audit that best meets the requirements of the marketing plan.
Specifications
You must provide: a completed marketing audit