Unit Title:
Plan market research Unit Code:
BSBMKG506B
Version Number:
1
Implementation Date:
01-Jan-2008
Unit Sponsor:
Business Arts and Info Tech
Product Developer:
Business Arts and Info Tech
Program Area:
Advertising Marketing and Public Relations
Product Level:
Available For State-wide Delivery
Last Updated:
Nominal Student Teacher Hours:
30
Nominal Student Hours:
30
The Unit Guide supports delivery of this unit of competency. It: 1. Provides teachers with advice to facilitate learning, and to collect and assess evidence for reporting achievement of the unit of competency; 2. Supports Institute and teacher compliance with AQTF standards; 3. Informs course planning, monitoring and continuous improvement, and outcome reporting; …show more content…
To receive a PASS grade the learner must accurately identify a research problem/opportunity and determine research objectives provide sufficient information to support the selection of the research approaches develop a marketing research plan which will deliver the research objectives prepare a written research plan report and present it to his/her peers.
To receive a PASS grade the learner must accurately identify a research problem/opportunity and determine research objectives provide sufficient information to support the selection of the research approaches develop a marketing research plan which will deliver the research objectives provide a simple timing schedule on how they research plan will be implemented prepare a written research plan report and present it to his/her peers.
To receive a CREDIT grade the learner must meet all the criteria of a pass grade consult a more extensive number of secondary sources, including some that are difficult to locate and that give greater insight into the research problem/opportunity conduct some primary exploratory