Bsbmg401 Major Research Project
Major Research Project
BSBRES401A Analyse and Present Research Information
&
BSBMKG408B Conduct Market Research
Term 3, 2011
Group Members:
Student Name
Student Number
Executive Summary:
Here you will write a summary of the whole report. The executive summary is the LAST thing you write once the report is complete.
Write one page only - write five paragraphs of 7 – 10 lines each.
The first paragraph is a summary of the business and their objectives.
The second paragraph is a summary of the research objectives and the situational analysis.
The third paragraph is a summary of the market overview.
The fourth paragraph is a summary of the research methods used and the primary findings.
The fifth paragraph is a summary of the recommendations.
Contents
Executive Summary: 2
Introduction 4
Company …show more content…
What is their most expensive item? What is theirleast expensive item? Do they have any specials or promotional offers?
Current Marketing Strategies
What is your selected business doing to attract customers? How do their prices, advertising and products work to attract current customers?
Competitors
Here you will write about other businesses competing with your selected business for the same customers – you will identify how many competitors there are and who they are.
Products
Here you will write about the products/services that your competitors have and their strengths and weaknesses compared to your selected businesses products/services.
Customers
Here you will write about the main customers your business’ competitors attract and compare them with your business’ main customers. Who are these customers, why do they buy your competitors’ products or services?
Pricing
Here you will write about the prices that your selected business’ competitors charge for their products/services. How do these compare with your business’ prices?
Distribution &
BSBRES401A Analyse and Present Research Information
&
BSBMKG408B Conduct Market Research
Term 3, 2011
Group Members:
Student Name
Student Number
Executive Summary:
Here you will write a summary of the whole report. The executive summary is the LAST thing you write once the report is complete.
Write one page only - write five paragraphs of 7 – 10 lines each.
The first paragraph is a summary of the business and their objectives.
The second paragraph is a summary of the research objectives and the situational analysis.
The third paragraph is a summary of the market overview.
The fourth paragraph is a summary of the research methods used and the primary findings.
The fifth paragraph is a summary of the recommendations.
Contents
Executive Summary: 2
Introduction 4
Company …show more content…
What is their most expensive item? What is theirleast expensive item? Do they have any specials or promotional offers?
Current Marketing Strategies
What is your selected business doing to attract customers? How do their prices, advertising and products work to attract current customers?
Competitors
Here you will write about other businesses competing with your selected business for the same customers – you will identify how many competitors there are and who they are.
Products
Here you will write about the products/services that your competitors have and their strengths and weaknesses compared to your selected businesses products/services.
Customers
Here you will write about the main customers your business’ competitors attract and compare them with your business’ main customers. Who are these customers, why do they buy your competitors’ products or services?
Pricing
Here you will write about the prices that your selected business’ competitors charge for their products/services. How do these compare with your business’ prices?
Distribution &