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Bsb119 Study Guide
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BSB119 – GLOBAL BUSINESS LECTURE 1: INTRODUCTION TO GLOBAL BUSINESS

Lecture Outline 1. Globalisation – nature and factors 2. Driving forces of Globalisation

3. Globalisation and limitations 4. Globalization: Prosperity or Impoverishment?

FOCUS QUESTIONS • What is International Business? o There are papers that are up to 20 pages long which try to define these two words. o Basically, any firm that engages in international trade or investment
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