BSB 119 Lecture 1: Introduction to Global Business

Topics: Globalization, Transformation of culture Pages: 2 (568 words) Published: April 19, 2015
1
 
 
BSB119
 –
 GLOBAL
 BUSINESS
 
LECTURE
 1:
 INTRODUCTION
 TO
 GLOBAL
 BUSINESS
 

 
Lecture
 Outline
 
1. Globalisation
 –
 nature
 and
 factors
 
2. Driving
 forces
 of
 Globalisation
 
 
3. Globalisation
 and
 limitations
 
4. Globalization:
 Prosperity
 or
 Impoverishment?
 

 
FOCUS
 QUESTIONS
 
• What
 is
 International
 Business?
 
o There
 are
 papers
 that
 are
 up
 to
 20
 pages
 long
 which
 try
 to
 define
 these
 two
 words.
 
o Basically,
 any
 firm
 that
 engages
 in
 international
 trade
 or
 investment
 

 
• What
 is
 globalisation?
 
o Globalisation
 refers
 to
 the
 shift
 towards
 a
 more
 integrated
 and
 interdependent
 world
 
economy
 
o The
 nature
 of
 globalisation:
 national
 economies
 are
 increasingly
 integrated
 and
 
interdependent
 –
 but
 diversity
 remains!!
 
o Barriers
 to
 cross-­‐border
 trade
 and
 investment
 are
 declining;
 perceived
 distance
 is
 shrinking
 
due
 to
 advances
 in
 transportation
 and
 communication
 technology
 and
 national
 economies
 
are
 merging
 into
 an
 interdependent,
 integrated
 global
 economic
 system.
 
o Includes
 several
 facets
 including
 political,
 cultural,
 economic,
 ecological
 issues
 –
 business
 
tends
 to
 focus
 on
 the
 globalisation
 of
 markets
 and
 production
 

 
• Is
 domestic
 business
 immune
 to
 the
 forces
 of
 globalisation?
 
o Businesses
 respond
 to
 and
 are
 the
 engine
 of
 globalisation
 –
 the
 multinational...
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