Broadway Cafe Marketing Strategy

The Broadway Café: E-Business Strategy

Making Business Decisions I

Strayer University

Explain how understanding e-business can help you achieve success in each of these areas.

With the rapid growth of the internet commerce in recent years, established small businesses have been presented with a serious dilemma. On the one hand, they can stick with the business model that has worked for them in the past; or they can make the change to e-business.

What type of e-business would you deploy at The Broadway Cafe?

The Broadway Café can benefit from having an established e-business that would sell its specialized coffees, teas, and some bakery items. I would also deploy an online ordering process which will take customers’ online orders, to help eliminate manual paperwork and telephone takeout orders. These methods will prove to be both a cost effective means of communication, and a great marketing strategy.

How can an e-business strategy help The Broadway Cafe attract customers and increase sales?
Subscribing to Google and other search engines pay-per-click, may also serve as a great benefit when trying to attract new customers, which could ultimately help increase sales. The most obvious advantage of upgrading to an e-business is that it gives our business a vital web presence, which can serve as the focal point of our communications and marketing