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Broadcasting: Study Guide

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Broadcasting: Study Guide
STUDY ON FACTORS THAT CONTRIBUTE TO STUDENTS’ CHANGING
PERCEPTION AGAINST EATING IN THE UNIVERSITY MESS.

NAME: KOECH K EDWARD

REG.NO: K24/0424/2008.

A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF APPLIED ECONOMICS IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR BACHELORS IN ECONOMICS AND STATISTICS OF KENYATTA UNIVERSITY.

UNIT NAME: PROJECT
UNIT CODE: EAE 400

DECLARATION
This project is my original work and has never been presented for an award of a degree in any other university.
SIGNATURE………………………………. ..DATE………………………………………….
NAME: KORIR STEPHEN.

The research project has been submitted for examination with my approval as the course instructor.
SIGNATURE……………………………….DATE…………………………………………..
DR EMMANUEL MANYASA
LECTURER, DEPARTMENT OF APPLIED ECONOMICS.

DEDICATION
This research project is dedicated to my parents for their undying encouragement and immense resources they have sacrificed for the sake of my education. Besides, I dedicate it to my brothers and sisters for all the support they have given me.

ACKNOLEDGEMENT
The ideas and suggestions presented in this study are not new; they derive from experience, from reading and from discussion. Those who have contributed to my research development include my lecturers, fellow students, parents and my room-mates. To them, I owe a tremendous debt of gratitude.
However, mention must be made of the following; Dr Manyasa, Miss Mbuthia and Mrs Perez Onono, my room-mates: Athanas, Philimon, Duncan and Chepkwony and my dear friends including Ernest who spent their time so generously to discuss the ideas contained within this pages and their great support in the analysis of my work.
I am also grateful to the many students who voluntarily and willingly accepted to fill my research questionnaires. Their comments, concerns and suggestions greatly contributed to the success of my work. I



References: Atkins, P. and Bowler, I. (2001). Food in Society: Economy, Culture and Geography. Arnold, London. Austin, S.B. Steven, J.M., et al (2005), “Clustering of Fast-food Restaurants Around Schools”, American College of Nutrition, vol. 23 No 2, pp 163-168. Brown, K. McIlvin, H. and Strungnell, C. (2000), “Nutritional Awareness and Food Preference of Young Consumers”, Nutrition and Food Science, vol. 30 No 5, pp 230235. Davies, G.F. and Smith, J.L. (2004), “Fast Food: Dietary Perspectives”, Nutrition and Food Science, vol. 34 No 2 pp 80-82. Felthham, T.S. (1998), “Leaving Home: Brand Purchase, Influence on Young Adults”, Journal of Consumer Marketing, vol. 15 No 4 pp 372-385. Platania, M. and Privitera, D. (2003), Typical Products and Consumer Preference: The Soppressata Case”, British Food Journal, vol. 108, No 5 pp 305-395.

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