Broadcasting

Powerful Essays
Topics: Radio
What is Broadcasting?
Sending entertainment and information via mass electronic media to the general public
BROADCASTING is the practice of creating audio and video program content and distributing it to the mass audiences of radio, television and Internet media.
To broadcast is to send entertainment and information via one-way electronic media to the general public.
Broadcasts usually are intended for recreation, enlightenment, education, experimentation or emergency messaging.
Functions of Radio * Radio informs * Radio educates * Radio entertains
Characteristics of Radio
Radio makes pictures
You use your power of imagination as you follow the running commentary in the radio.
The speed of radio
Radio is the fastest medium. It is instant. As things happen in a studio or outside, messages can be sent or broadcast.
Simplicity of radio
Radio needs very simple technology and equipment
Radio is inexpensive
The cost of production is low and a small radio can be bought for as low a price
Radio does not need electric power supply
You can listen to radio using dry battery cells even if you do not have electric power supply or a generator.
A radio receiver is portable
This facility of moving an object which is called ‘portability’ gives radio an advantage.
One does not have to be literate to listen to radio
You can listen to programmes or news in any language on the radio.
Limitations on Radio * A one chance medium * Radio has no visual images: * Messages on radio are easily forgotten: * Poor performance on the part of announcers * Radio broadcasts are of no use to people who have no sense of hearing especially those with hearing disabilities.
Radio Programming
It is the broadcast programming of a radio format or content that is organized for Commercial broadcasting and Public broadcasting radio stations.
A Radio format can be split into three parts: 1. Spoken Word 2. Music 3. Sound Effects

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