British Satellite Broadcasting: the Beginning of the End
Entrepreneur Research Paper
Adriel McBride
DeVry University
December 17, 2012
TABLE OF CONTENTS
Introduction 3
Abstract 3
History behind BSB 4
Reasons for Failure 5
Analysis 7
Works Cited 10
British Satellite Broadcasting: The beginning of the end
Introduction Many companies fail within the first two years of opening, according to small business administration which is seven out of ten, and 51 percent last at least five years. Starting a business is not an easy task, there are tons of things that have to done in order for it to be around for more than a couple of months or years. Unfortunately, that’s the case with the company I chose, British Satellite Broadcasting.
Abstract
British Satellite Broadcasting (BSB) set out to establish a television company that provided direct airing to television services from a satellite to the United Kingdom. Which it did from 1977-1990 and had its first broadcast on March 25, 1990, most of the time was used towards creating a policy to have British be able to broadcast via satellite (Holden, 1998). The company had to merge with Sky Television in November of 1990 to form the British Sky Broadcasting (BSkyB’s).
Adriel McBride
DeVry University
December 17, 2012
TABLE OF CONTENTS
Introduction 3
Abstract 3
History behind BSB 4
Reasons for Failure 5
Analysis 7
Works Cited 10
British Satellite Broadcasting: The beginning of the end
Introduction Many companies fail within the first two years of opening, according to small business administration which is seven out of ten, and 51 percent last at least five years. Starting a business is not an easy task, there are tons of things that have to done in order for it to be around for more than a couple of months or years. Unfortunately, that’s the case with the company I chose, British Satellite Broadcasting.
Abstract
British Satellite Broadcasting (BSB) set out to establish a television company that provided direct airing to television services from a satellite to the United Kingdom. Which it did from 1977-1990 and had its first broadcast on March 25, 1990, most of the time was used towards creating a policy to have British be able to broadcast via satellite (Holden, 1998). The company had to merge with Sky Television in November of 1990 to form the British Sky Broadcasting (BSkyB’s).
Cited: Brown, M. (2009). Sky tv 's launch: 'a wing and a prayer ' .Blog, Retrieved from http://www.guardian.co.uk/media/organgrinder/2009/feb/04/sky-tv-early-years Pnakaj, G. (1997). Entry and deterrence in british satellite broadcasting. The mitt press. Retrieved from http://people.stern.nyu.edu/abranden/EntryAndDeterrenceBritishSatellite.pdf Hatten, T. (2009). Small business management. (4 ed., p. 460; 536). Boston, MA: Houghton Mifflin Company. Holden, W. (1998). The history and development of british satellite broadcasting policy, 1977-1992. (Master 's thesis)Retrieved from http://etheses.whiterose.ac.uk/552/2/holden_1998.pdf Feder, B. (1990, December 20). Murdoch 's time of reckoning. New york times. Retrieved from http://www.nytimes.com/1990/12/20/business/murdoch-s-time-of-reckoning.html Williams, G. (2011, March 2). News corporation and bskyb: What price remedies? Campaign for press and broadcasting freedom. Retrieved from http://www.cpbf.org.uk/body.php?id=2462&selpanel=1