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British American Tobacco (Malaysia) Sdn Bhd - Strategies Planning & Management

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British American Tobacco (Malaysia) Sdn Bhd - Strategies Planning & Management
Content Pages 1. Executive Summary 2

2. Introduction 3-4 3.1 Company Background 3 3.2 Organisation Structure 3 3.3 Cultural of Company 3 3.4 Leadership Style 4

3. Analysis 5-10 4.5 External Environment 4.6.1 General Environment – PESTEL Analysis 5 4.6.2 Industry Environment – Porter’s 5 Forces Analysis 6 4.6 Internal Environment 4.7.3 Vision/ Mission 7 4.7.4 Long Term Objectives/ Grand Strategies 7-8 4.7.5 Business Objectives/ Strategies – Value Chain Analysis 9 4.7.6 Financial Analysis 10

4. Discussion 11-22 5.7 Key Issues 5.8.7 Cigarette smuggling and illegal trading 11-12 5.8.8 Government regulatory 12 5.8.9 Protecting Ecosystem 13 5.8.10 External Environment 13 5.8 SWOT Analysis 5.9.11 Strength 14-15 5.9.12 Weaknesses 16 5.9.13 Opportunities 17 5.9.14 Threats 18 5.9 Balance Score Card 5.10.15 Financial 19-21 5.10.16 Internal Business Process 21 5.10.17 Customers 22 5.10.18 Learning and Growth 22

5. Recommendations 23 6. References 24-25 7. Appendixes 26-27

1. Executive Summary
During past 100 years, British American Tobacco (Malaysia) (BAT (M)) has sustained and slowly become the market leader in Malaysia since established in 1912. Core competence of BAT (M) is the strong financial support from the mother company and it ranked among 25 top companies on Bursa Malaysia in terms of capital. Besides that, it owned 61% of market shares in the tobacco industry


References: Fortune Making, Purple Ocean Strategy, 2012 <http://www.cgcc.org.hk/b5/chamber/bulletin/files/Bulletin_1283245054.627253640.pdf> British American Tobacco, Research and Development, 2012 <http://www.bat.com/group/sites/uk__3mnfen.nsf/vwPagesWebLive/DO52ANF5?opendocument&SKN=1> British American Tobacco (Malaysia), Our Strategy, 2012 <http://www.bat.com/group/sites/uk__3mnfen.nsf/vwPagesWebLive/DO659KVX?opendocument&SKN=1> British American Tobacco (Malaysia) Berhad, 2011, Reports and Financial Statements, viewed 20th June 2012, <http://www.batmalaysia.com/group/sites/bat_7ryj8n.nsf/vwPagesWebLive/DO7SUKSJ/$FILE/medMD8SFEPS.pdf?openelement>. British American Tobacco (Malaysia) Berhad, 2010, Reports and Financial Statements, viewed 20th June 2012, <http://www.batmalaysia.com/group/sites/bat_7ryj8n.nsf/vwPagesWebLive/DO7SUKSJ/$FILE/medMD8FAC73.pdf?openelement>. British American Tobacco (Malaysia) Berhad, 2011, viewed 20th June 2012, <http://www.batmalaysia.com/group/sites/BAT_7RYJ8N.nsf/vwPagesWebLive/DO7RYJJK?opendocument&SKN=1> British American Tobacco (Malaysia), Our Strategy, 2012 <http://www.bat.com/group/sites/uk__3mnfen.nsf/vwPagesWebLive/DO659KVX?opendocument&SKN=1> British American Tobacco and Cigarettes Smuggling in China, “Keys to the Future”, 2006 http://www.plosmedicine.org/article/info%3Adoi%2F10.1371%2Fjournal.pmed.0030228 British American Tobacco Malaysia Annual Report, Government Regulatory, 2011 http://www.batmalaysia.com/group/sites/bat_7ryj8n.nsf/vwPagesWebLive/DO7SUKSJ/$FILE/medMD8SFEPS.pdf?openelement British American Tobacco Malaysia, Illegal trade in Malaysia, 2011 http://www.batmalaysia.com/group/sites/BAT_7RYJ8N.nsf/vwPagesWebLiveO8PBFUP?opendocument&SKN=1 Fortune Making, Purple Ocean Strategy, 2012 <http://www.cgcc.org.hk/b5/chamber/bulletin/files/Bulletin_1283245054.62725_36-40.pdf> British American Tobacco, Research and Development, 2012 <http://www.bat.com/group/sites/uk__3mnfen.nsf/vwPagesWebLive/DO52ANF5?opendocument&SKN=1> Biz Dharma, Horizontal Integration, 2012 < http://bizdharma.com/blog/what-is-vertical-and-horizontal-integration/>
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