British Airways

Topics: British Airways, London Heathrow Airport, John F. Kennedy International Airport Pages: 4 (1128 words) Published: November 6, 2013


What are the organisation’s aims?
Their main aim is to meet customers’ needs and improve and increase profit through new revenue streams. They offer different ancillary services that offer customers great value and strengthen their brand. For example, on ba.com they have range of great value hotel and car hire options packaged with flights. Secondly, deliver an outstanding service for customers at every touch point. They do this by training their staff, on the ground and in the air, in world-class hospitality and customer service. They also are concentrated on growing their popularity in key global cities. Finally, BA wants to build on leading position in London. London is their home city and also the world’s biggest international air market. London Heathrow is a world-class hub so for BA is vital to get a strong London base to serve their products and services and generate profit of it. What products and services does it provide to its customers? Travellers can book flights, hotels, cars and experience through BA website. They also offer different types of holidays such as city breaks, beach holidays, all inclusive holidays or family holidays. There are different programmes BA offers so customers could save their money and get great discounts to travel around the world.

On Business loyalty programme
Last year BA “On Business” members saved over £13 million on flights. By earning On Business Points you can:
make your travel budget go further
earn Avios (points) for yourselves if you or your colleagues are members of the Executive Club benefit from a smooth travel experience and attentive service on British Airways, or one of our partner airlines. First Class

The first thing you notice about First is how BA new cabins create a retreat in the sky. Your seat is surrounded by elegant and practical touches such as: - Unique personal windows, incorporating the first electronic blinds onboard a commercial...
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