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British Airways

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British Airways
Running head: BRITISH AIRWAYS

British Airways
Teresa C. Johnson
MGT 3113
System Approach to Organizational Change
July 17, 2011
Mid-Continent University British Airways From the perspective of organizational development, there should be a planned effort to increase the organizational effectiveness and health. On the other hand the wild cat strike happened because there was forced imposition. There was a one-sided decision taken to introduce swipe cards. It was unplanned because it was introduced at the start of the summer quarter when they had it has one of its busiest quarters. From the perspective of sense making, management needs to be aware of the key elements that are important to the situation. In BA the management did not form an awareness of key element; they did not realize that the move was being interpreted to manipulate their working patterns. The management did not understand the importance of not introducing an unpopular system before the peak season. Finally, this was not a decision made by examining different alternatives and evaluating them properly. This was an ad hoc decision taken by the management without considering its consequences. From the point of view of change management, there strength of organizational dissatisfaction, vision for the future and possibility of immediate, tactical action must be stronger than the resistance within the organization. The employees did not want the change, they felt that the swipe system would be used to manipulate their working patterns and shift hours. From the perspective of contingency, the management is supposed to identify what can go wrong in the given situation. The BA management had not planned for the event that the imposition of the swipe card would lead to refusal by workers of the swipe card resulting in a strike. From the point of view of process, it is necessary for the management to methodologically study the process of employee decision making,



References: Palmer, I, .Dunford, R., & Akin, G., (2009) Managing organizational change: A multiple perspectives approach (2ed.) New York: McGraw Hill.

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