Preview

Bridgestone Company Sustainability

Good Essays
Open Document
Open Document
709 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Bridgestone Company Sustainability
ANALYTICAL REPORT

INTRODUCTION
Bridgestone Group is the world’s largest tyre manufacturer, supplying quality tyres for cars, trucks, buses, construction, aircraft and motorcycles. Bridgestone is being chosen as they received a lot of award regarding sustainability as example Tire Technology Awards for Innovation and Excellence 2013. In addition, the Bridgestone Group is also involved in the Tyre Industry Project and the Sustainable Mobility Project 2.0 that are established under the World Business Council for Sustainable Development (WBCSD).
SUMMARY
Bridgestone is working towards a sustainable society. Their environmental mission statement is to help ensure a healthy environment for current and future generations. There are three main Bridgestone’s long-term environmental visions. The first one is in balance with nature. It is the commitment for the company to contribute to biodiversity. They will take into account the company impact on the ecosystem as a whole. The second mission statement is towards 100% sustainable materials. Bridgestone defines sustainable material as material that derived from resources with continual supply, can be used as part of the company’s business over the long term and have a low environmental and social impact across the whole life cycle from procurement to disposal. Last but not least, they want to contribute to globally-agreed target which is 50% reduction of carbon dioxide emissions.

ANALYSIS
Product design falls under second Bridgestone’s mission statement which is towards 100% sustainable materials. According to Bloch et al (1995), several studies has justified that one powerful tool for differentiation is product design. Product design is important as it can build favourable consumer associations and is also a major tool for building brand personalities and for creating characteristic product and company images (Kotler et al, 1996). Bridgestone’s focuses on reduce, recycle and renewable resources in their product

You May Also Find These Documents Helpful

  • Powerful Essays

    Foxy Case Study

    • 1135 Words
    • 5 Pages

    The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image.…

    • 1135 Words
    • 5 Pages
    Powerful Essays
  • Best Essays

    The competitive environment in today’s business world poses many dangers to the sustainability of the biosphere, which is so vital to life. Business organizations have a responsibility to help sustain and preserve the environment for future generations. Corporations must take initiative in developing business plans that incorporate sustainable business practices into the strategic direction of the organization. Successful achievement of a sustainable business plan also requires identification of barriers to implementation and development of strategies to overcome such barriers. In addition, to measure the success of sustainable business practices, organizations must continually monitor the progress and communicate results of their sustainable plan efforts. A review of the Riordan Manufacturing’s current business practices helped to illustrate the development and implementation of a successful sustainability plan. Riordan must concentrate on developing a plan to address unsustainable practices such as the release of harmful emissions, improper disposal of off-spec raw materials, and the release of harmful solvent cleaners into the biosphere. To implement these strategies and secure the improvement of Riordan’s sustainability, the organization must anticipate financial, social, ethical, technical, and practical barriers to these plans. Understanding the barriers helps the organization prepare an action plan to overcome these obstacles and ensure the successful implementation of its plans. The keys to avoiding impediments from financial, social, ethical, and technical barriers are communication and commitment. Communication is vital to the implementation of a successful sustainability plan. Riordan Manufacturing must institute a comprehensive communication plan to address the concerns of affected stakeholders. In addition, the…

    • 3559 Words
    • 102 Pages
    Best Essays
  • Better Essays

    Environmental sustainability has become a hot topic in the last couple of decades because of global warming and other weather related changes. In today’s business world, environmental sustainability is an essential part of corporate social responsibility (CSR); therefore, very important to stockholders, owners, as well as to the public in general. Everybody wants to know how businesses are run and how their operations affect their communities for generations to come.…

    • 2672 Words
    • 11 Pages
    Better Essays
  • Good Essays

    Supply Chain

    • 358 Words
    • 2 Pages

    We envision influencing the sourcing of your materials and ensuring the design of our products, their manufacture, distribution and use minimize lifecycle impacts on the environment.…

    • 358 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Sustainability is a growing concern for many individuals and companies as resources are becoming increasingly limited, hazardous, and expensive. Over the last few years, more people have been informed about sustainable options, which have been easier to obtain and contribute to, as well as wanting to purchase more sustainable options, leading to companies needing to offer more sustainable products.…

    • 598 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Over the past few decades, sustainable business practices have become more prevalent and required in corporations. Australian organisations are required to be responsible for being sustainable socially, economically and environmentally, here we focus on the environmental factors. Australia’s government is constantly coming up with new way for its people and businesses to follow more sustainable programs. Western society as a general believes that sustainable business practices are an essential part of any business policy. Pushes through meeting between world leaders, countries are now more than ever expected to upkeep sustainable conventions. Although almost all large corporations claim that they have strong sustainable business practices and policies, not all corporations espouse what they preach. It is difficult for any corporation to achieve sustainability at a level which pleases everybody, however most organisations are noticing that having sustainable business practices is rewarding both financially and at a customer satisfaction level.…

    • 2824 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Bp Sustainability

    • 28990 Words
    • 116 Pages

    Bob Dudley reflects on the events of 2010, and how we’re working to earn back the trust of all our stakeholders…

    • 28990 Words
    • 116 Pages
    Powerful Essays
  • Satisfactory Essays

    Customer satisfaction: if sustainable products and sustainable services do not satisfy customer needs, they will not survive in the market in the long run. 2. Dual focus: unlike purely environmental products, sustainable products have a dual focus on ecological and social aspects. 3. Life-cycle orientation: sustainable products have to consider the whole life cycle from cradle to grave: extraction of raw materials, transportation, manufacturing, distribution, use and post-use. Belz. Sustainability Marketing (1st ed). John Wiley & Sons, (UK). Retrieved from…

    • 433 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Caesarstone Essay

    • 706 Words
    • 3 Pages

    It is very important to the Caesarstone Company to ‘preserve all aspects of the environment’. Their environment agenda includes ‘commitment to ecologically responsible production processes, the development of environmentally friendly products made with high levels of recycled materials, and the implementation of internationally recognized sustainable industrial standards and practices’.…

    • 706 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Ford vs. Firestone

    • 373 Words
    • 2 Pages

    Bridgestone-Firestone should be given some of the blame for the deaths caused in the case. Especially since their tires were witnessed to have been made from foreign and faulty ingredients such as dried out rubber and cigarette butts. But, most of the blame should be placed on Ford's shoulders. Ford was so concerned with the bottom line that it used lower grade C tires instead of the more heat resistant type B tires. Ford engineers should have been aware of the danger in not using a more heat resistant tire, especially after the first few reported cases of blowouts and flipped SUV's. A company that considered itself to be an industry leader in safety overlooked something as basic as the tires.…

    • 373 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Noter

    • 398 Words
    • 2 Pages

    In the future it is my duty to create my own brand using my past experiences and visions to be the best that it can be. This diagnosis paper…

    • 398 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Sustainability Framework

    • 1164 Words
    • 5 Pages

    Chain Sustainable Materials Sustainable models for Sourcing and Manufacturing Stakeholders Involvement Sustainable Consumption Contribution to Community Digital Services NIKE Nike`s sustainable strategies consists of 4 pillars which are interconnected with one another. The four pillars are:  Creating a portfolio of sustainable materials o…

    • 1164 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Bridgestone

    • 694 Words
    • 3 Pages

    Overseas suppliers provide 58% of raw materials and components. TG (Japan) airbag and steering wheel components. Fico, (Spain) sunvisor components. Corus, (UK) stainless steel strip. Otto Bock, (Germany) polyurethane systems Bader (Thailand) Leather trimmed steering wheels Crompton (U.S.A.) E.P.D.M. Synthetic rubber B.H.P. N.Z. Strip steel. Lead times range from 3 to 6+ months.…

    • 694 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    types of tires

    • 1435 Words
    • 6 Pages

    The Rs.20, 000 crore Indian Tyre Industry, is highly raw material intensive and predominantly a Cross Ply (or Bias) tyre manufacturing industry. It produces all categories of tyres, except Snow Tyres and Aero Tyre for which there is no demand domestically. Indian tyre industry is highly concentrated wherein 10 large manufacturers account for over 95% of the total tonnage production of 11.35 lakh M.T. On an average, 55% of the production is for replacement market, followed by 29.8% sold to OEMs directly and the remaining is exported.…

    • 1435 Words
    • 6 Pages
    Good Essays
  • Good Essays

    The European tyre industry is very unique. Primarily dominated by Michelin, there are several other competitors that hold a strong, consistent market share and brand awareness. Bridgestone is not one of these companies; Bridgestone’s current marketing strategies in Europe are not at all effective. Currently, Bridgestone’s market share and brand awareness in Europe rate among the lowest of tyre manufacturers; if Bridgestone would like to continue to hold 20% of the global market share (highest w/ Michelin), they must address this issue promptly.…

    • 9739 Words
    • 39 Pages
    Good Essays