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Factors Affecting the Purchasing Behaviour of Customers towards Monde Nissin Products
A Course Research
Presented to Dr. Danilo Te
In partial fulfillment of the requirements for the subject MGT 314 Business Research
Dailisan, Maea
Du, Karen
Ho, Lance
Lacanienta, Muzomia
Mariscotes, Iris

3MK-A; MWF 1:30-2:30pm

Chapter I
Introduction

BACKGROUND OF THE STUDY
Monde Nissin Corporation is a privately held company engaged in the production of food products such as noodles and biscuits. The company offers its products under Monde, Lucky Me! and M.Y. San brands. It was founded by Betty Ang who was ranked by the Forbes Asia as the 23rd richest Filipino with a net worth of $165 million. Monde Nissin has been consistently in the Top 100 Companies since 2000 and its manufacturing plant is ISO 9001-2000 certified. (Kotler & Lee, 2009)
According to (Tan, 2013), Monde Nissin Corporation (MNC) has been incorporated in 1979 and has continuously provided Filipino consumers high quality products and has been a consistent top biscuit player in the market. For more than two decades, MNC has steadily and aggressively risen to be the Philippine’s leading food manufacturer and is carving its niche as one of the most competitive players in the global industry. From its first biscuit, MNC has evolved into a premier food firm.
Currently, MNC has been producing biscuits and cookies and has a nationwide reach for its distribution channels from supermarkets down to the sari-sari store. To compete with the crackers product line, MNC through its sister company Monde M.Y. San Corporation is a major player in the crackers category.

Among its multiple products are shown in Table 1.

Nissin
M.Y San
Lucky Me!
Voice
Sumo
Bingo
Nissin wafer
Eggnog
Bread Stix
Nissin Butter Coconut
Tee UP
One One
Snitch
Monde Special Mamon
Coco Bites
Sky Flakes
Fita
M.Y San Graham Crackers
Instant Noodles
Dry Noodles
Specialty Noodles
Cup Noodles
Nam Nam Seasoning

Monde Nissin Corporation has been providing
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