THE PROBLEM AND ITS BACKGROUND
The nurse has become fully aware that breastfeeding, one of the major issues in child care today, is generally considered the best milk for infants. How, breastfeeding mothers have decreased so much that the campaign for breastfeeding as a key element is increasingly implemented here in the Philippines by the Department of Health and worldwide by the World Health Organization (WHO) to contribute to the achievement of health for all by the year 2000 through Primary Health Care. The breastfeeding program embarked by the Department of Health is actively implemented all over the country, from north to south. Researches now and then are being done by Filipino pediatricians, public health workers, nutritionist and nurses and other interested researchers. these studies have motivated planners and implementers alike to focus their attention to the status of the breastfeeding program, particularly on the degree of compliance or acceptance of the program among Filipino families and clientele. Considering that the public awareness of the advantages of breastfeeding is very high while its degree of compliance is low, the nurse researcher specifically desires to investigate possible reasons behind this current situation which negates the goal of Executive Order (E.O.) No. 51 or the Local Milk code.
Conceptual Framework Breastfeeding as applied in human nutrition is a process of feeding a newborn milk directly from the breast of the mother whose milk provides all the nutrients a human baby needs including substances that promote growth and help fight infection. Breastfeeding among humans has certain important advantages which are the following: a) provision of significant protective components against chronic diseases such as allergies and asthma; b. anti-infection components against meningitis, diarrhea, ear infections and pneumonia; c. reduction of maternal risk of developing ovarian cancer,