Breakthrough Marketing
Heritage Tourism in India | Subject – Global Marketing Strategy | Submitted by:- Pooja GuptaStudent no – 12251208 |
Introduction
This essay draws a light to a very important sector running as an industry and playing major roles in changing the economic scenario and modifying the cultural, religion, regional and social perception of the residents of the world. It is said that “The world is a small place” and this has been proven by the changes in human wants and their wish to see each corner of the world. To fulfil their wish they travel and this gave birth to one of the most dynamic, practical and challenging industry which is tourism Industry. When it comes to Tourism, it is almost impossible to not look at the emerging economies which have ancient history ties and one of such blend is found in the golden bird and one of the strongest and oldest care takers of human history “INDIA”. This essay will absorb all the concepts of tourism marketing in relation to heritage Tourism in India. This paper will try to make the practical link between theoretical knowledge of tourism.
What is Tourism?
Tourism is travel for frivolous, leisure, or corporate purposes. According to World Tourism Organization the definition of tourist is as people who travels and stay in different environment for not more than consecutive 365 days for various different purposes. Tourism is vital for some countries and in some cases. Tourism helps in bringing huge amounts of income which can be done in payment for goods and services. It is accounting for 30% of the world 's exports of services, and 6% of overall exports of goods and services. (www.wikipedia.org/wiki/tourism). It not only brings in money to the country but also generates employment in the service sector which is related to tourism in some or the other way. Some of the examples of such industries are cruise ships, taxicabs and airlines; hospitality services, such as Resorts, budget accommodation and hotels; and
Introduction
This essay draws a light to a very important sector running as an industry and playing major roles in changing the economic scenario and modifying the cultural, religion, regional and social perception of the residents of the world. It is said that “The world is a small place” and this has been proven by the changes in human wants and their wish to see each corner of the world. To fulfil their wish they travel and this gave birth to one of the most dynamic, practical and challenging industry which is tourism Industry. When it comes to Tourism, it is almost impossible to not look at the emerging economies which have ancient history ties and one of such blend is found in the golden bird and one of the strongest and oldest care takers of human history “INDIA”. This essay will absorb all the concepts of tourism marketing in relation to heritage Tourism in India. This paper will try to make the practical link between theoretical knowledge of tourism.
What is Tourism?
Tourism is travel for frivolous, leisure, or corporate purposes. According to World Tourism Organization the definition of tourist is as people who travels and stay in different environment for not more than consecutive 365 days for various different purposes. Tourism is vital for some countries and in some cases. Tourism helps in bringing huge amounts of income which can be done in payment for goods and services. It is accounting for 30% of the world 's exports of services, and 6% of overall exports of goods and services. (www.wikipedia.org/wiki/tourism). It not only brings in money to the country but also generates employment in the service sector which is related to tourism in some or the other way. Some of the examples of such industries are cruise ships, taxicabs and airlines; hospitality services, such as Resorts, budget accommodation and hotels; and
References: http://www.dnb.co.in/Travel_Tourism/Chapter_3_Challenges.asp Annual Report, 2012-13, ministry of tourism, India Indian ministry of tourism- Incredible India, European association of Communications Agencies, bronze winner 2006 The future of travel: the new vocabulary of travel and tourism, havas worldwide, Prosumers Report, 2007