Break Into Us Market by Topshop

|Global context of Modern Business | | |
| |The economic environment of high-street fashion retail – TopShop | |
|Top Shop Case Study |breaks into the U.S. | |
|Introduction |Hyperlinks |
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|High-street fashion – clothing, shoes and accessories - is an area of concern close to the hearts of young people |YouTube - Kate Moss for Topshop preview |
|in countries worldwide. Young people are enthusiastic consumers of fashion apparel and make up one of the most | |
|important segments of the apparel market. Topshop is a very successful UK fashion retailer and is part of the |YouTube - Topshop launches in New York - |
|Arcadia group of companies. In 2009, in the midst of recession, it launched a flagship store in New York. How can a|Topshop Video 52 |
|high-street fashion retailer make such a bold move? Is fashion retail different to other markets? This case study | |
|will examine the high-street fashion world and how it is affected by, and how it also affects, the economic |Arcadia Group Limited | Press Centre |
|environment. | |
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References: |form the basis of the demand characteristics of high-street fashion also, but in a markedly different way than |Wetherly, P and Otter, D. (2011) The | |might be expected |falls and vice versa. The judgement about whether the price for a product is a good price is determined by other |McCracken, G (1990) Culture and | |factors: the price of substitute goods, complimentary goods and (importantly) income |high-street fashion in the UK has been in the ‘discount’ fashion retailers with Primark and Matalan the key retail | | |outlets to have benefited (Mintel, 2009) |in August 2010 that “Topshop and Topman have again had a strong year producing record turnover and profit” with | | |group profits increased by 10.4% (Arcadia, 2010)