Breadtalk Anaysis
Strategic analysis and planning for Nokia in Finland
Name: Ding Zhaofeng
UOB Number: 10036495
Batch Number: BMMD2 1011A
Module: Applied Strategic Management
Lecturer: Mr. G.V. Nathan
Submission Date: 06-Mar-2012
CONTENT PAGE
Acknowledgement……………………………………………...…………………3
Outline..............................................................................................................4
Executive Summary………………………………………………………...……..6
Introduction………………………………….…………….…………….………….7
PESTEL Analysis…………………………..…………………………………..…..8
Porter’s Five Forces................………….……………………….……..............10
Key Success Factors (KSF)………………………………………..…….……..12
Appraisal of Company Resources……………………………………………..15
Assessment of Company Financial Resources……………………………..17
Review Options for Future Strategy……..……………………………………18
Recommendations…………………………………………………………...…..21
Usefulness of the analyse models...…………………………………………..22
Usefulness of strategy development………………………………………….23
Conclusion………………………………………………………………………...23
List of References……………………………………………………………...…26
Appendix
Financial Statements of SIA………………………………………………. 25
Gantt chart………………………………………………………………….. 26
1.0 Acknowledgement
This project could not have been written without Mr. G.V Nathan who not only served as my lecture bur also encouraged and challenged me throughout my academic program. I would like to extend my sincere thanks to him. Also, I would like to express my gratitude towards my parents & member (Zhang Hao, Zhou Yuanxun, Yuan Shuyi) for their kind co-operation and encouragement which help me in completion of this project.
Last but not least, thanks and appreciations also go to my colleague in developing the project and people who have willingly helped me put with their abilities.
2.0 Outline
University
Name: Ding Zhaofeng
UOB Number: 10036495
Batch Number: BMMD2 1011A
Module: Applied Strategic Management
Lecturer: Mr. G.V. Nathan
Submission Date: 06-Mar-2012
CONTENT PAGE
Acknowledgement……………………………………………...…………………3
Outline..............................................................................................................4
Executive Summary………………………………………………………...……..6
Introduction………………………………….…………….…………….………….7
PESTEL Analysis…………………………..…………………………………..…..8
Porter’s Five Forces................………….……………………….……..............10
Key Success Factors (KSF)………………………………………..…….……..12
Appraisal of Company Resources……………………………………………..15
Assessment of Company Financial Resources……………………………..17
Review Options for Future Strategy……..……………………………………18
Recommendations…………………………………………………………...…..21
Usefulness of the analyse models...…………………………………………..22
Usefulness of strategy development………………………………………….23
Conclusion………………………………………………………………………...23
List of References……………………………………………………………...…26
Appendix
Financial Statements of SIA………………………………………………. 25
Gantt chart………………………………………………………………….. 26
1.0 Acknowledgement
This project could not have been written without Mr. G.V Nathan who not only served as my lecture bur also encouraged and challenged me throughout my academic program. I would like to extend my sincere thanks to him. Also, I would like to express my gratitude towards my parents & member (Zhang Hao, Zhou Yuanxun, Yuan Shuyi) for their kind co-operation and encouragement which help me in completion of this project.
Last but not least, thanks and appreciations also go to my colleague in developing the project and people who have willingly helped me put with their abilities.
2.0 Outline
University
References: Brief of company Singapore Airlines Limited (SIA, 1972), which began life as Malayan Airway (1947), is the flag carrier airline of Singapore