Brasil Foods Case Study Report
King Abdul Aziz university
Faculty of Economic & Administration
Executive MBA Program
جامعة الملك عبد العزيز
كلية الاقتصاد والإدارة
برنامج ماجستير إدارة الأعمال التنفيذي
Brasil Foods
Case Study Analysis
Advanced Strategic Management
BUSE 610
Prepared By:
Saad Al-Qahtani Saleh Al-Husaiki
Mohammed Rajeh Emad Bokhari
May 2014
Submitted To
Professor Mohammed Zain
Table of Contents
Executive Summary 2
Introduction 3
Company Profile 4
Brazil economic environment 5
BraSil Foods BRF 6
BRF Strategic Goal 9
Domestic Market 10
International Market 11
BRF Major Competitors 11
Problem Statement 12
BRF Strategic decisions 12
Global expansion Alternatives 13
SWOT Analysis 15
PEST analysis 16
Alternatives Markets Comparison 17
Conclusion 18
Decision Choice 18
Endnotes 19
Executive Summary
Brazil is the largest country in Latin America and the fifth in the world, and Brazil 's economy is the most powerful in the region and has a significant impact on world markets due to highly developed agriculture, mining manufacturing and services economic sectors.
Brazil is the world 's largest producer of coffee and sugar cane, and one of the largest exporters of agricultural products1.
This case study is about Brasil Foods, the largest Brazilian producer of meat and dairy. Today it has leading position in almost all its domestic sectors and strengthening its presence on the global market due to its potential. The globalization provides company many opportunities.
First: it allows company to expand its market.
Second: it is expected to raise the importance of country during the food crisis. Brazil with its rich resources is expected to be the largest supplier to the countries as China and India where the shortage of food will occur. In such circumstances, Brasil Foods, as the largest domestic producer, has all chances to become one of the largest producers in the world.
Currently, company is considered as the largest world exporter of poultry and has much more growth. It is
Faculty of Economic & Administration
Executive MBA Program
جامعة الملك عبد العزيز
كلية الاقتصاد والإدارة
برنامج ماجستير إدارة الأعمال التنفيذي
Brasil Foods
Case Study Analysis
Advanced Strategic Management
BUSE 610
Prepared By:
Saad Al-Qahtani Saleh Al-Husaiki
Mohammed Rajeh Emad Bokhari
May 2014
Submitted To
Professor Mohammed Zain
Table of Contents
Executive Summary 2
Introduction 3
Company Profile 4
Brazil economic environment 5
BraSil Foods BRF 6
BRF Strategic Goal 9
Domestic Market 10
International Market 11
BRF Major Competitors 11
Problem Statement 12
BRF Strategic decisions 12
Global expansion Alternatives 13
SWOT Analysis 15
PEST analysis 16
Alternatives Markets Comparison 17
Conclusion 18
Decision Choice 18
Endnotes 19
Executive Summary
Brazil is the largest country in Latin America and the fifth in the world, and Brazil 's economy is the most powerful in the region and has a significant impact on world markets due to highly developed agriculture, mining manufacturing and services economic sectors.
Brazil is the world 's largest producer of coffee and sugar cane, and one of the largest exporters of agricultural products1.
This case study is about Brasil Foods, the largest Brazilian producer of meat and dairy. Today it has leading position in almost all its domestic sectors and strengthening its presence on the global market due to its potential. The globalization provides company many opportunities.
First: it allows company to expand its market.
Second: it is expected to raise the importance of country during the food crisis. Brazil with its rich resources is expected to be the largest supplier to the countries as China and India where the shortage of food will occur. In such circumstances, Brasil Foods, as the largest domestic producer, has all chances to become one of the largest producers in the world.
Currently, company is considered as the largest world exporter of poultry and has much more growth. It is