Brandstorm2014 OfficialRules

OFFICIAL RULES OF L’OREAL BRANDSTORM 2015
I.

HOW TO PLAY?
INTRODUCTION
1. L’ORÉAL BRANDSTORM
2. WHO CAN PLAY?
3. TEAM’S COMPOSITION
4. THE COMPETITION FOR PARTNER SCHOOLS PLAYERS
a. The schedule
b. Steps of the game
STEP 1: Online Registration
STEP 2: Project Development

The case study

Briefing Day

Working with the agencies
STEP 3: National Finals
STEP 4: International Finals

II.

5.

THE COMPETITION FOR WILD CARD PLAYERS
a. The schedule
b. Steps of the game
STEP 1: Online Registration
STEP 2: Online Pre-Case Finals
STEP 3: Briefing Day
STEP 4: National Finals
STEP 5: International Finals

6.
7.
8.

JUDGING CRITERIA FOR PARTNER SCHOOLS AND WILDCARD PLAYERS
JUDGING CRITERIA FOR WILD CARD PLAYERS
PRIZES

9.

RECAP OF TEAM’S MATERIALS

ADDITIONAL RULES
1.
2.
3.
4.

REGISTRATION FORM
PERSONAL INFORMATION
PARTICIPATION AND INTERNSHIP
INVOLVEMENT OF THE L’ORÉAL STAFF

5.
6.
7.
8.
9.
10.
11.

INVOLVEMENT OF THE MEDIA
INVOLVEMENT OF THE PROFESSORS, SCHOOL STAFF
DISQUALIFICATION
CONFIDENTIALY OBLIGATION
RIGHTS OF REPRODUCTION
CLAIMS
MISCELLANEOUS

1

I. HOW TO PLAY? ___________________________________
INTRODUCTION
Before participating in L'ORÉAL Brandstorm, you should read the official rules in their entirety. By registering, you unconditionally agree to all of the terms and conditions of these official rules.
Furthermore, you accept any and all of L'ORÉAL’s decisions with regards to L'ORÉAL Brandstorm as final and binding in all respects.
1. L’ORÉAL BRANDSTORM
L'ORÉAL Brandstorm (hereafter the "Game") is an international game organized by L'ORÉAL SA (hereafter
"L'ORÉAL”), a corporation with a capital of 120 596, 40 Euros, registered with the Paris Company Trade Register under the number 632 012 100 with its headquarters located at 14, rue Royale, 75008 Paris.
The aim of the Game is to offer the students a pedagogical and professional experience and the opportunity to take the role of an International Marketing Director within the beauty products industry. This