Branding Report: 3hk, Csl, Smartone

Topics: Mobile phone, Mobile network operator, Telephone company Pages: 4 (1081 words) Published: May 13, 2012
Branding report: 3hk, CSL, SmarTone

Business nature

3HK: They have different services. For example, mobile network, IDD, residential telephone service. This brand has a subsidiary. The name is Hutchison Global Communications Limited (HGC). CSL: They are huge company/brand. They have three subsidiaries. There are 1010, One2free and New World Mobility (NWM), have their own unique positioning for different market strategies. This strategic can be known the needs and wants of our customers. SmarTone: This brand provided many service such as prepaid card, wireless fixed broadband, wireless fixed-line, etc. It is suitable for different needs of customers.

Business introduction

3HK: Hutchison Telecommunications (Hong Kong) Limited ("Hutchison Telecom Hong Kong") is one of the largest mobile telecommunications service operators in Hong Kong. The Company is also a provider of fixed-line telecommunications services through its fixed-line arm Hutchison Global Communications Limited ("HGC"). Hutchison Telecom Hong Kong is committed to providing high quality 2G and 3G mobile telecommunications services in Hong Kong and Macau. It is the first operator in Hong Kong to roll out world-class 3G service and is currently the largest 3G operator in the territory. Its operation arm in Macau is also one of the three 3G service providers in the market CSL: More than just a mobile phone company, CSL is changing the face of Hong Kong telecommunications by delivering innovative voice and data services through state of the art world leading technology. Established in 1983, CSL is Hong Kong’s first mobile operator. We are the leading mobile network operator in Hong Kong, arguably the most competitive telecommunications market in the world. We are also the first mobile company in Hong Kong to employ a distinctive market segmentation strategy and we use leading-edge technologies to provide customer-focused services. CSL is committed to retaining its market leading position by...
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