Branding Proposal

Topics: Advertising, Public relations, Business Pages: 6 (859 words) Published: August 24, 2013
Image Processing: Final Project

Creating a branding & identity for your own enterprise

CommandDone

Student Student’s number Lecture Due date

: : : :

Mansha Wong 002FM711 Cheng Lin Jac August 22, 2013


  Table of Contents:

Mansha
 Wong
 
 

1. Summary…………………………………………………………………………………………………1 2. Promotion Strategy 2.1 Offline marketing………………………………………………………………………………1 2.2 Online marketing…………………………………………..…………………………………2 2.3 Word of mouth……………………………………………………………………………..….2 3. Target audience i ii iii Start up business………………………………………………………………………………2 Rising small business………………………………………………………………………..2 Expanding business…………………………………………………………………….…….2

4. Brand identity………………………………………………………………………………………….3 5. Possible outcome…………………………………………………………………………………….3 5.1 Posters/ glass sticker……………………………………………………………………….3 5.2 Magazine spread………………………………………………………………………………4 5.3 Flyer………………………………………………………………………………………………….4 5.4 Name card………………………………………………………………………………………..4 5.5 Portfolio…………………………………………………………………………………………….4 5.6 Gift bags…………………………………………………………………………………………..4 5.7 Collaboration.……………………………………………………………………………………4 5.8 Website…………………………………………………………………………………………….4

 

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  1.0 SUMMARY

Mansha
 Wong
 

002FM711
 

CommandDone is a small, personally owned public relations agency that specializes in event activations. C-D’s strong suits are in image creation, coordinating, promoting and managing public events. The activities that are provided, ensures the client’s target customers to understand and remember their brand without having a second to think. Our target customers are start-up business, rising small businesses and expanding businesses. These clients are in need of outsourced public relations in order to gain more information of what the external dimension of their company is in need of. By magnifying our trained, experienced and valued employees, CommandDone will definitely earn its spot in the public relations map in advance than planned. Furthermore, by the owner having good relationships in the fashion and entertainment business this will be a competitive advantage on getting the appropriate press for the event activations.

2.0

PROMOTION STRATEGY

CommandDone will use the traditional 3 ways of promotion, which are; 1. Offline marketing 1.1. 1.2. 1.3. Print ads (magazine, newspaper, flyers, posters) Television/ radio commercials Coordinate events for the opening events and get involved

with charity work to get some reputation and a name in the industry because normally, charity events involves a lot of pres and celebrities, furthermore, by building a good relationship with the charity companies and celebrities, it will automatically attract the public eye.

 

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1
 


 

Mansha
 Wong
 

002FM711
 

2. Online marketing 2.1. 2.2. 2.3. Twitter, Facebook and Instragram Pop-up ads E-mail blasts (different from spam)

3. Word of mouth 3.1. Relying on the relationship that has been made from events, CommandDone are hoping and sure that all of our future customers will be satisfied and will recommend our services to family and friends.

3.0

TARGET AUDIENCE

Our agency’s target audiences are; i Start-up business, New businesses that still do not have any recognition from the community and most importantly from their target customers. ii Rising small businesses and Small business whom are known in the local surroundings market but wants to expand into the bigger community. iii Expanding businesses Business whom are already known but still wants to branch out, and host opening parties which will involve press and possibly spokes person.

 

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  4.0

Mansha
 Wong
  BRAND IDENTITY

002FM711
 

CommandDone will maintain a simple yet promising identity, which are; Attentive to details Professional Instant but long lasting results Pays attention...
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