Branding Proposal

Image Processing: Final Project

Creating a branding & identity for your own enterprise

CommandDone

Student Student’s number Lecture Due date

: : : :

Mansha Wong 002FM711 Cheng Lin Jac August 22, 2013

Table of Contents:

Mansha Wong

1. Summary…………………………………………………………………………………………………1 2. Promotion Strategy 2.1 Offline marketing………………………………………………………………………………1 2.2 Online marketing…………………………………………..…………………………………2 2.3 Word of mouth……………………………………………………………………………..….2 3. Target audience i ii iii Start up business………………………………………………………………………………2 Rising small business………………………………………………………………………..2 Expanding business…………………………………………………………………….…….2

4. Brand identity………………………………………………………………………………………….3 5. Possible outcome…………………………………………………………………………………….3 5.1 Posters/ glass sticker……………………………………………………………………….3 5.2 Magazine spread………………………………………………………………………………4 5.3 Flyer………………………………………………………………………………………………….4 5.4 Name card………………………………………………………………………………………..4 5.5 Portfolio…………………………………………………………………………………………….4 5.6 Gift bags…………………………………………………………………………………………..4 5.7 Collaboration.……………………………………………………………………………………4 5.8 Website…………………………………………………………………………………………….4

8/22/13

i

1.0 SUMMARY

Mansha Wong

002FM711

CommandDone is a small, personally owned public relations agency that specializes in event activations. C-D’s strong suits are in image creation, coordinating, promoting and managing public events. The activities that are provided, ensures the client’s target customers to understand and remember their brand without having a second to think. Our target customers are start-up business, rising small businesses and expanding businesses. These clients are in need of outsourced public relations in order to gain more information of what the external dimension of their company is in need of. By magnifying our trained, experienced and valued employees, CommandDone will definitely earn its spot in the public relations map in advance than