Branding Pricing and Distribution
Branding Pricing and Distribution
Presented to
Presented by
May 20, 2012
Abstract
The company chosen and used for this paper is a mobile transport company that caters specifically to senior citizens. This particular paper will explain in detail domestic and global product branding strategy, optimum pricing strategy and a distribution channel analysis that identifies the wholesaler, distributor, and retailer relationships including e-Commerce. Discussions within the paper will also include the use of a push or pull strategy, a distribution channel analysis and supporting references.
Domestic and Global Branding
A brand is the likeness, idea or image of a specific product or service that buyers connect with, by identifying the name, logo, slogan, or design of the entity that owns the idea or image. When the idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product, it is then considered branding. Advertising professionals work on branding not only to build brand recognition, but also to build good reputations and a set of principles to which the company should strive to maintain or exceed. Branding is an important part of Internet commerce because it companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand ("What is branding," 2012). The branding of this company will be specifically related to the transportation needs of the elderly on all levels. The logo will be a silhouette of an elderly person escorted inside a vehicle. The slogan will be “Because you have served for so many years, it’s time for us to serve you!” When functioning on branding, or building a brand, entities that are using web pages and search engine optimization have a few details to work out before being able to build a effective brand.
Presented to
Presented by
May 20, 2012
Abstract
The company chosen and used for this paper is a mobile transport company that caters specifically to senior citizens. This particular paper will explain in detail domestic and global product branding strategy, optimum pricing strategy and a distribution channel analysis that identifies the wholesaler, distributor, and retailer relationships including e-Commerce. Discussions within the paper will also include the use of a push or pull strategy, a distribution channel analysis and supporting references.
Domestic and Global Branding
A brand is the likeness, idea or image of a specific product or service that buyers connect with, by identifying the name, logo, slogan, or design of the entity that owns the idea or image. When the idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product, it is then considered branding. Advertising professionals work on branding not only to build brand recognition, but also to build good reputations and a set of principles to which the company should strive to maintain or exceed. Branding is an important part of Internet commerce because it companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand ("What is branding," 2012). The branding of this company will be specifically related to the transportation needs of the elderly on all levels. The logo will be a silhouette of an elderly person escorted inside a vehicle. The slogan will be “Because you have served for so many years, it’s time for us to serve you!” When functioning on branding, or building a brand, entities that are using web pages and search engine optimization have a few details to work out before being able to build a effective brand.
References: (2012). What is branding. Retrieved from http://www.brickmarketing.com/define-branding.htm Optimal pricing strategy. (2012). Retrieved from http://brainmass.com/economics/economic-systems/325120 Aaker, D.A. Kumar and Day. Marketing Research. New York. John Wiley & Sons, Inc. 1998 Galician, Mary-Lou (Ed). Handbook of Product Placement in the Mass Media Investopedia. (2012). distribution channeld definition. Retrieved from http://www.investopedia.com/terms/d/distribution-channel.asp