Branding, Packaging and Labeling as Labeling as Strategies to Face Stiff Market Competition Today
Contents Introduction 2 Literature review 2 Branding 2 Packaging 2 Labeling 2 Branding, packaging and labeling as labeling as strategies to face stiff market competition today 3 The benefits of branding : 3 Memorability 3 Oyalty 3 The benefits of packaging 5 Function 5 Attraction 6 Promotion 6 Facilitates Purchase Decision 6 Differentiation 6 The benefits of labeling 7 Control 7 Branding 7 Structural 7 Value 8 Conclusion 8
Introduction
Competitive market is where a lot of buyers and sellers come together as each of them is a price taker. There is several techniques the seller can apply to differentiate their product in order to take advantage in the market. Such techniques are of branding, packaging and labeling.
Literature review
Branding
can be defined in numerous ways. Because of these, there are a lot of misconceptions about branding out there. Furthermore, the branding techniques that businesses use are increasing by the day. Gone are the days where branding is often limited to traditional media like radio advertising, TV advertising, and billboard advertising. With the entry of the internet into the picture, the whole business branding process has changed and it continues to do so. The internet has opened numerous channels through which businesses can perform their branding activities. With that said, branding has gained importance more than ever before. It has become an indispensable aspect of running a business; whether your business is based online or offline.
Packaging
is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries it is fully
Introduction
Competitive market is where a lot of buyers and sellers come together as each of them is a price taker. There is several techniques the seller can apply to differentiate their product in order to take advantage in the market. Such techniques are of branding, packaging and labeling.
Literature review
Branding
can be defined in numerous ways. Because of these, there are a lot of misconceptions about branding out there. Furthermore, the branding techniques that businesses use are increasing by the day. Gone are the days where branding is often limited to traditional media like radio advertising, TV advertising, and billboard advertising. With the entry of the internet into the picture, the whole business branding process has changed and it continues to do so. The internet has opened numerous channels through which businesses can perform their branding activities. With that said, branding has gained importance more than ever before. It has become an indispensable aspect of running a business; whether your business is based online or offline.
Packaging
is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries it is fully