Branding Logo Redesign
TABLE OF CONTENTS
1.0.Introduction......................................................................1
2.0.Objectives..........................................................................1
3.0.Literature Review...............................................................1-2
4.0.Resarch Design...................................................................2-4
4.1.Data Source & Type......................................................................................................................2
4.2..Research Instruments..................................................................................................................2
4.3.Sample Size..................................................................................................................................2 4.4.Sampling Technique.....................................................................................................................2
4.5.Research Tools.............................................................................................................................2
1.0.INTRODUCTION:-A logo refers to a design that is used to identify a firm or brand(Bennett 1995).Logos, as part of overall brand meaning, provide differentiation and influence choice. Logos help a brand two ways. First, they can be used in conjunction with the name to speed recognition of a brand(Aaker1996). Second, a logo can be used in place of the name when there is a space or time constraint. Nike’s “Swoosh” logo is so well recognized that it is frequently used without any other identifiers such as the Nike name(Aaker1996).
In a given year, one in 50 companies will change its name and logo for a variety of reasons(Speath1990). Logos may need to be changed due to changes in the company name. For example UTI bank changed its name to Axis bank. Other logo changes may reflect a strategy or service emphasis change. For example Air India changed its logo. Some logos
1.0.Introduction......................................................................1
2.0.Objectives..........................................................................1
3.0.Literature Review...............................................................1-2
4.0.Resarch Design...................................................................2-4
4.1.Data Source & Type......................................................................................................................2
4.2..Research Instruments..................................................................................................................2
4.3.Sample Size..................................................................................................................................2 4.4.Sampling Technique.....................................................................................................................2
4.5.Research Tools.............................................................................................................................2
1.0.INTRODUCTION:-A logo refers to a design that is used to identify a firm or brand(Bennett 1995).Logos, as part of overall brand meaning, provide differentiation and influence choice. Logos help a brand two ways. First, they can be used in conjunction with the name to speed recognition of a brand(Aaker1996). Second, a logo can be used in place of the name when there is a space or time constraint. Nike’s “Swoosh” logo is so well recognized that it is frequently used without any other identifiers such as the Nike name(Aaker1996).
In a given year, one in 50 companies will change its name and logo for a variety of reasons(Speath1990). Logos may need to be changed due to changes in the company name. For example UTI bank changed its name to Axis bank. Other logo changes may reflect a strategy or service emphasis change. For example Air India changed its logo. Some logos