Branding Bangladesh

Topics: Bangladesh, Bandarban District, Tourism Pages: 5 (1194 words) Published: April 7, 2014
Branding Bangladesh

Course Code: MKT 202
Course title: Introduction to Marketing

Submitted To:
Omar Nasif Abdullah
BBA Program,
North South University, Dhaka

Submitted by Abrar Khan
ID: 1330663630
Section: 7
Date: 06/04/2014


Bangladesh is a country of natural beauty. She is blessed with endowment of almighty. A paper by Majbritt (2010) argues that the six (at present 7) Bangladeshi Division offers both individually and combining a variety of natural and cultural destinations suitable for tourist attractions. Bangladesh is all about Nature. The world thinks of Bangladesh as poor, flood-ravaged, and more of a disaster zone than a travel destination. In some respects, the world is right but hiding behind these images is a country with a rich history, a strange beauty, and some interesting attractions. These are the key attributes that can actually brand a country like Bangladesh. For branding Bangladesh tourism offers immense potentiality for employment generation, poverty alleviation and maintaining ecological balance.

Scope and Research Method:
Bangladesh is endowed with so many natural beauties like sea beaches, parks, forests, eco tourism, wild life sanctuaries, hill tracts areas, tea estates, and islands etc. Moreover, two international standard sea ports, hundreds of museums, have attracted people from all over the world. Bright historical background has blessed Bangladesh with so many historic places, heritages, monuments, historical buildings, and archaeological sites. Furthermore, picnic spots, bridges, amusement park, mosques, tombs, temples & monastery, and churches have made the country an ideal place for branding Bangladesh.

The main attraction in Bangladesh for Tourism
Cox’s Bazar:
Cox's Bazar is a town, a fishing port and district headquarters in Bangladesh. It is known for its wide and long sandy beach, which is considered by many as the world's longest natural sandy sea beach. The beach in Cox's Bazar is an unbroken 125 km sandy sea beach with a gentle slope. It is located 150 km south of the industrial port Chittagong. Cox’s Bazar is also known by the name Panowa, whose literal translation means "yellow flower”. Today, Cox's Bazar is one of the most-visited tourist destinations in Bangladesh. It has yet to become a major international tourist destination, and has no international hotel chains, because of a lack of publicity and transportation.


Kuakata is a panoramic sea beach on the southernmost tip of Bangladesh. Located in the Patuakhali district, Kuakata has a wide sandy beach from where one can see both the sunrise and sunset. It is about 320 Kilometers south of Dhaka, the capital, and about 70 Kilometers from the district headquarters. The Kuakata beach is 30 km long and 6 km wide. It is locally known as Shagor Kannya (Daughter of the Sea), the long strip of dark, marbled sand stretches for about 30 km. The long and wide beach at Kuakata has a typical natural setting. This sandy beach has gentle slopes into the Bay of Bengal. Kuakata is also a sanctuary for migratory winter birds.

Bandarban is a district in South-Eastern Bangladesh, and a part of the Chittagon Division and Chittagon Hill Tracts. Bandarban is regarded as one of the most attractive travel destinations in Bangladesh. Bandarban town is the home town of the Bohmong Chief (currently King, or Raja, U Cho Prue Marma) who is the head of the Marma population. It also is the administrative headquarters of Bandarban district, which has turned into one of the most exotic tourist attractions in Bangladesh since the insurgency Chittagong Hill Tracts has ceased more than a decade back.

The Sundarbans is the largest single block of tidal halophytic mangrove forest in the world. The Sundarbans is a UNESCO World Heritage Site...
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