Methods of Brand Valuation The various methods of brand valuation can be placed into four categories: (1) cost-based approaches; (2) market-based approaches; (3) income-based approaches; and (4) formulary approaches incorporating future benefits or comparative advantages. Cost-based Approaches This method considers the costs involved in creating the brand through the stages of research and development of the product concept, market testing, continued promotion during commercialization, and product improvements over time. Historically based, this approach is the valuation technique that complies with standard accounting practice for valuating assets. It is also the most conservative method of valuation and provides little future-oriented information that is useful in the brand management process. However, this technique fails to capture value-added through the application of effective strategic brand management activities and processes. Market-based Approaches This valuation method is a much more externally focused approach. It is based on an estimation of the amount for which a brand can be sold. This method requires being able to determine a market value. In the absence of an actual market for most brands, this can be a difficult estimation challenge. To circumvent this problem, proxies are created based upon how the financial markets estimate the value associated with the brand. One way to determine the financial market effects is to separate tangible assets from intangible assets. The market value created by the intangibles can be inferred once the entire value of the firm is determined. The consultants Trademark and Licensing Associates create a similar estimation by comparing the brand being valued to the performance of another substitute brand that is unrelated to the firm. The method is much more realistic if a similar brand exists in the marketplace for comparison purposes. Income-based Approaches The valuation process
the Committee on Brand Valuation
The Ministry of Economy, Trade and Industry The Government of Japan June 24, 2002
Contents of the Report
Members of the Committee on Brand Valuation Summary The Report of the Committee on Brand Valuation I II Publication of the Report Definition of Brand II-1 II-2 II-3 III Concept of Brand Concept of Brand Value Corporate Brand and Product Brand 5 7 21 22 25 25 25 26 29 29 29 29 31 33 34 34 35 36 36 38 39 40 41 41 43 43 49 58 58
Brand Royalty Fee: Current….
Faculty of Business & Law
MASTER OF INTERNATIONAL TRADE AND FINANCE
BRAND AND BRAND VALUATION
FOR VIETNAMESE ENTERPRISES:
STUDENT: DANG HAI YEN
Student ID: 77090531
Dissertation Supervisor: PHAM XUAN HOAN
2010 - 2011
FACULTY OF BUSINESS AND LAW
MAITF VIETNAM ASSIGNMENT HAND-IN FORM
I certify by my signature that this is my own work. The work has not, in whole or part, been presented elsewhere for assessment. Where material….
Vault Guide to Finance Interviews Valuation Techniques
How Much is it Worth?
Imagine yourself as the CEO of a publicly traded company that makes widgets. You’ve had a highly successful business so far and want to sell the company to anyone interested in buying it. How do you know how much to sell it for? Likewise, consider the Bank of America acquisition of Fleet. How did B of A decide how much it should pay to buy Fleet? For starters, you should understand that the value….
* Price earnings ratio :
DESCRIPTION | Mar-12 | Mar-11 | Mar-10 | Mar-09 | Mar-08 |
Price-earnings ratio | 23.04 | 24.23 | 12.71 | 7.25 | 12.17 |
This ratio reflects the following factors : growth prospects, risk characteristics ,shareholder orientation ,corporate image and the degree of liquidity.It indicates company performance and forecast future performance.Ratio is decreasing and it is good sign because investors will get high earnings.But risk will….
Equity Valuation: Discounted Cash Flow and Residual Income Models
Valuation plays a very important role when companies are trying to increase their value, raise money, acquire another firm or sell a subsidiary, also when a company decides to go public.
Managers, investors and shareholders need to have the most accurate and reliable information in order to make decisions, that is why valuation is a fundamental exercise in corporate finance.
It is pretty evident that whatever….
1. Name five job roles that can be categorized as a PC technician?
PC support technician
PC service technician
Bench service technician
pc laptop repair technician
2. Of the four jobs in Question 1 which one might never include interacting with the PCs primary user?
Bench service technician
The Bench Service Technician performs service work as needed on desktops, laptops and home computers that have been brought into the location by the customer.
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Appendix to Chapter
Evidence on the Efficient Market Hypothesis
Early evidence on the efficient market hypothesis was quite favorable to it. In recent years, however, deeper analysis of the evidence suggests that the hypothesis may not always be entirely correct. Let’s first look at the earlier evidence in favor of the hypothesis and then examine some of the more recent evidence that casts some doubt on it.
EVIDENCE IN FAVOR OF MARKET EFFICIENCY
Evidence in favor of market efficiency has examined….
A Project Report On
“TO STUDY OF EQUITY VALUATION ON INDIAN CEMENT INDUSTRY”
Bhulabhai Vanmalibhai Patel Institute of Business Management, Computer & Information Technology, Gopal Vidyanagar.
BHAVINI SHAH T.Y BBA- I 09 BBA 11
I wish to express my sincere thanks to Dr. Poonam Mittal, Director of Bhulabhai Vanmalibhai Patel Institute of Business Management, Computer & Information Technology, Gopal Vidyanagar, Tarsadi, who gave me the chance….
Methods of Corporate Valuation Prof. Ian H. Giddy, New York University |
What is my company worth? What are the ratios used by analysts to determine whether a stock is undervalued or overvalued? How valid is the discounted present value approach? How can one value a company as a going concern, and how does this change in the context of a potential acquisition, or when the company faces financial stress?
Finding a value for a company is no easy task -- but doing so is an essential component….