Preview

Brand Tracking Survey

Powerful Essays
Open Document
Open Document
609 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Brand Tracking Survey
Students of IIUI

Questionnaire is developed in order to complete our research on brand tracking survey by focusing on Food Chains in Pakistan. It is promised the data will kept confidential so there is no need to write your name and company you invest in. Questions are graded in 7 degrees i.e. from Strongly Disagree to Strongly Agree. It is requested that all question should be answered after reading them because it can affect our research paper. Thanks

1. Age …………
2. Your occupation …………………………………
3. Gender ………………….. 1. Do you like fast food?

← Yes

← No

2. Which kind of fast food you buy more often?

← Burger

← Pizza

← Sandwich

3. What brands of Fast Food chains (Quick Service Restaurant chains) are you aware of?

..........................................................................................................................

4. Have you eaten in a Fast Food chain in last week?

← Yes

← No

5. If yes, which ones?

← AFC

← McDonald`s

← KFC

← Dominos

← Pizza hut

← Subway

6. Which is your favorite Fast Food chain?

…………………………………….

We want to ask you some general questions about a particular Fast Food chain, AFC.

7. Have you heard of this restaurant? (AFC)

← Yes

← No

8. What do I like best about AFC?

…………………………………………………………………………………………………………….

9. What is most Unique about AFC?

……………………………………………………………………………………………………………..

10. Have you eaten at AFC?

← Yes

← No

11. When you say AFC what are the first associations that come to your mind?

………………………………………

………………………………………

……………………………………...

………………………………………

………………………………………

We are interested in your over opinion of AFC.

| |Strongly
Disagree |Disagree |Disagree somewhat |Undecided | Agree somewhat |Agree |Strongly agree
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Fast Food Market in Canada Economics
    • 6433 Words
    • 26 Pages

    Fast Food Market in Canada Economics

    In the fast food market, the number of producers may be numerous; however, the number of firms may not always be the key point to consider when determining market structure. Instead, it is important to analyze whether there are a few firms that are relatively large and have substantial market share compared to the various others in the industry. In the case of fast food, one could say that there are thousands of fast food chains and restaurants scattered all over Canada and North America as a whole. Despite the large numbers, there are only a select few who dominate the market and produce a majority of the industry’s total output. (AmosWEB). The three prevailing ‘fast food giants’, according to their 2009 annual reports, were McDonald’s, Yum!Brands (Taco Bell, Kentucky Fried Chicken, Pizza Hut), and Wendy’s International. (Wikinvest). Though there are many competitors in the fast food industry, these three companies joined with a few others have a…

    • 6433 Words
    • 26 Pages
    Good Essays
    Read More
  • Powerful Essays

    Chipotle Mexican Grill Case Study
    • 1250 Words
    • 5 Pages

    Chipotle Mexican Grill Case Study

    The fast-casual dining industry has expanded within recent years, but one sub-segment set for the largest growth is the fast-casual Mexican dining niche (LaVecchia, 2003). More recently, top competitors such as Chipotle Mexican Grill, Moe’s Southwest Grill, Taco Bell and Qdoba have invested valuable resources in separating themselves from their quick serve competitors. All of these companies present specific strategic strengths. However, the one factor they all have in common is the goal of being able to serve their customers quality food in a significantly reduce amount of time.…

    • 1250 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Student
    • 275 Words
    • 2 Pages

    Student

    Based on the information in case Exhibit 3, which fast-casual and full-service restaurant chains appear to be…

    • 275 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Franchise Assignment
    • 375 Words
    • 2 Pages

    Franchise Assignment

    1. What is the name of the franchise? What is the location of the franchise corporation head office? What is the corporation’s website?…

    • 375 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    YUM! Brands Inc.: Restaurant Chains Are Positioned within the Restaurant Industry's Quick Service Segment
    • 404 Words
    • 1 Page

    YUM! Brands Inc.: Restaurant Chains Are Positioned within the Restaurant Industry's Quick Service Segment

    1) All of YUM! Brands, Inc. restaurant chains are positioned within the Quick Service segment of the restaurant industry. Do they compete with each other? Why? Why not?…

    • 404 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Whopper Vs Big Mac Research Paper
    • 673 Words
    • 3 Pages

    Whopper Vs Big Mac Research Paper

    My reason for writing this paper is to provide information on McDonalds’ Big Mac and Burger Kings’ Whopper. The information will help you decide which one meets your standards best: Whether it is its taste or its value. In today’s society the fast food nation is sky rocketing in business, and wherever you go, there will always be a competition between different fast food businesses.…

    • 673 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Mcdonalds Minimum Wage
    • 514 Words
    • 3 Pages

    Mcdonalds Minimum Wage

    Throughout America and all across the world you can find a fast-food franchise such as…

    • 514 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Subway Secondary Research
    • 608 Words
    • 3 Pages

    Subway Secondary Research

    There are three different types of enterprises that are active in the market: branded fast-food restaurants, independently owned businesses and traditional takeaway outlets. The major chains in the UK are Greggs, McDonald’s, Burger King, Subway, Domino’s Pizza, Kentucky Fried Chicken (KFC) and Pizza Hut.…

    • 608 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Domino's Pizza
    • 7000 Words
    • 28 Pages

    Domino's Pizza

    “Fast food is the term given to food that can be prepared and served very quickly.”1 Due to change in the life style, taste and preferences fast foods are very important to the people in this generation. Fast food is a food item that is consumed on a go. In UK, the fast food appeared twenty years ago. A 2009, study was conducted worldwide counting the number of fast food restaurants per country. The UK has claimed this title with Australia second and the United States third. England alone accounted for 25% of all fast food: “The UK is the country most attached to fast food, closely followed by the United States, a survey has suggested.”2 In the Fast food’s UK market, competitors are important, it is possible to find Mc Donald, Subway, the famous Fish and chips… it is in actual fact important for the reason that UK 's best…

    • 7000 Words
    • 28 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Brand Tracking for Tory Burch
    • 295 Words
    • 2 Pages

    Brand Tracking for Tory Burch

    The Tory Burch brand should be tracked using a corporate or family-brand tracking strategy because the Tory Burch brand is identified with multiple products (shoes, designer handbags, accessories, etc.). When using a corporate or family branding strategy, knowing which individual products the brand reminds its consumers of becomes important. It is also important to know which specific products are most influential in affecting consumer perceptions about the Tory Burch brand. Tracking of the Tory Burch brand should include measurements of awareness, usage, brand attitudes, perceptions and purchase intent. Measuring awareness will include measuring brand recall and recognition. A brand that is easily recalled in certain situations is more likely to be purchased than a brand that is only recognized when it is mentioned to the consumer. To track the usage of the Tory Burch brand, measurements of frequency of usage, total spending in the brand and product category should be taken. These will tell us about consumer shopping behavior, preferences and market share. Brand attitudes and perceptions can be captured through questions related to brand image and associations (beliefs about product and non-product related attributes and benefits, also price and value related perceptions) that consumers develop based on their experience with the Tory Burch brand and exposure to the brand’s message from PR, advertising and promotional programs. Purchase intent measures how likely a consumer is to buy the brand or switch to a competitor. This relates to brand health and should be part of any brand tracking study. The questions related to purchase intent should be regarding specific product, reason for purchase, time, channel, price and any other factors that played a role in the purchase decision in order to predict the actual purchase behavior of the Tory Burch…

    • 295 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Assignment 2: Evaluating Trends And Opportunities
    • 1189 Words
    • 5 Pages

    Assignment 2: Evaluating Trends And Opportunities

    Many Detroiters love fast food, but consumers from around the globe love it just as much as any Detroiter. Restaurants like McDonald’s have broadened across the world, and surfacing markets are one of the fastest growing areas in the fast food industry. However, the fast food industry still has its’ challenges, particularly in the United States. From economic recession and changing views about health and rising food costs, many fast food chains have been experiencing some serious issues internally and externally.…

    • 1189 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Quien soy yo?
    • 1029 Words
    • 8 Pages

    Quien soy yo?

    4. Gustos: ¿Qué te gusta/n? ¿Qué no te gusta/n? (at least 2 things per question)…

    • 1029 Words
    • 8 Pages
    Good Essays
    Read More
  • Powerful Essays

    Obesity in North America
    • 1128 Words
    • 5 Pages

    Obesity in North America

    Fast food has lately become a much more popular source for food in the twenty first century than it ever was in the past. One in four Americans visits a fast food restaurant a day. Since 1980, the total number of obese Americans has doubled. This includes twice as many overweight children and three times as many overweight adolescents. In American between the years of 1996 and 1998, 25 000 new fast food companies opened. This made the fast food companies a 103…

    • 1128 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Persuasive Speech Outline On Fast Food
    • 310 Words
    • 2 Pages

    Persuasive Speech Outline On Fast Food

    B: Its rise in number seems normal, but what makes fast food so popular to us? Why do we tend to buy our food from the fast food restaurant rather than normal restaurant out there?…

    • 310 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Hamburger History Research Paper
    • 469 Words
    • 2 Pages

    Hamburger History Research Paper

    Personal Importance: The hamburger is one of my favorite foods to eat. My favorite kind is a bacon cheeseburger. Just about every restaurant or diner, I go to I usually get some kind of hamburger, but the best hamburgers are the ones that my dad grills.…

    • 469 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics