Brand Recall Research for Close-Up
Brand Recall Research for Close-up
ACKNOWLEDGEMENTS
We would like to thank our professor and guide Mr.Victor Manickam, for giving us this opportunity to unleash our potential in conducting research work.
Also, our sample Audience for their co-operation.
MAIN QUESTIONNAIRE GRAPHS
[S11] COULD YOU TELL ME ANY ORAL CARE BRANDS YOU ARE AWARE OF?
TOM
When asked about the awareness level of different brands of oral care products the Colgate and Close-up are the ones that have highest recall value and come instantaneously and it is followed by Pepsodent, Oral B and Vicco
[S11] COULD YOU TELL ME ANY ORAL CARE BRANDS YOU ARE AWARE OF?
UNAIDED
When asked people to think for a while and tell us the name that they can recall Close-up, Pepsodent and Colgate again comes neck to neck closely followed by Babool, and Anchor White.
[S11] COULD YOU TELL ME ANY ORAL CARE BRANDS YOU ARE AWARE OF?
AIDED With the help of an Aid lot of people are then also able to recall the lesser know brands because they have been exposed to the ads of those brands at some point of time.
[S12] WHICH OF THESE BRANDS HAVE YOU HEARD OF?
Colgate and Close-up seem to be the most popular brand and followed very closely by
Pepsodent and Babool and then by Oral B and Anchor White.
[S13] OF THESE WHICH BRAND DO YOU USE?
Out of all the Oral care products available in the market Colgate has the maximum usage followed by Close-up
[S14] HAVE YOU ALWAYS BEEN USING THIS BRAND? This shows that People are Creatures of habit and always seem to use time and again something that they have been used to. Most of these people seldom switch brands. They are brand loyal.
[S15] IF NO, WHICH BRAND HAVE YOU SWITCHED?
FROM Most of the people who have switched from other brands have switched over from Colgate which also shows the great markets share that Colgate commands.
[S15] IF NO, WHICH BRAND HAVE YOU SWITCHED?
TO Also all the people
ACKNOWLEDGEMENTS
We would like to thank our professor and guide Mr.Victor Manickam, for giving us this opportunity to unleash our potential in conducting research work.
Also, our sample Audience for their co-operation.
MAIN QUESTIONNAIRE GRAPHS
[S11] COULD YOU TELL ME ANY ORAL CARE BRANDS YOU ARE AWARE OF?
TOM
When asked about the awareness level of different brands of oral care products the Colgate and Close-up are the ones that have highest recall value and come instantaneously and it is followed by Pepsodent, Oral B and Vicco
[S11] COULD YOU TELL ME ANY ORAL CARE BRANDS YOU ARE AWARE OF?
UNAIDED
When asked people to think for a while and tell us the name that they can recall Close-up, Pepsodent and Colgate again comes neck to neck closely followed by Babool, and Anchor White.
[S11] COULD YOU TELL ME ANY ORAL CARE BRANDS YOU ARE AWARE OF?
AIDED With the help of an Aid lot of people are then also able to recall the lesser know brands because they have been exposed to the ads of those brands at some point of time.
[S12] WHICH OF THESE BRANDS HAVE YOU HEARD OF?
Colgate and Close-up seem to be the most popular brand and followed very closely by
Pepsodent and Babool and then by Oral B and Anchor White.
[S13] OF THESE WHICH BRAND DO YOU USE?
Out of all the Oral care products available in the market Colgate has the maximum usage followed by Close-up
[S14] HAVE YOU ALWAYS BEEN USING THIS BRAND? This shows that People are Creatures of habit and always seem to use time and again something that they have been used to. Most of these people seldom switch brands. They are brand loyal.
[S15] IF NO, WHICH BRAND HAVE YOU SWITCHED?
FROM Most of the people who have switched from other brands have switched over from Colgate which also shows the great markets share that Colgate commands.
[S15] IF NO, WHICH BRAND HAVE YOU SWITCHED?
TO Also all the people