Brand Promotion of Nestle
BRAND– “NESTLE INDIA”
ABOUT THE THEME
FAST MOVING CONSUMER GOODS (FMCG):
Fast moving consumer goods are goods which have quick turnover and also has very low cost. FMCG sector (India) is the fourth largest sector in the economy and also provides employment for more than 3 million people in downstream activities.
FMCG products are products which are bought by consumers frequently such as toiletries, cosmetics, soaps, plastic goods, other personal hygiene products, packaged food products, tissues, soft drinks and chocolates. The strengths of FMCG are that:
• It has low operating costs
• Establishing distribution networks in Urban as well as Rural areas.
• Widely popular brands in FMCG sector.
ABOUT THE PAPER BRAND: “A brand is a name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of competitors.” In simple terms it is the identification of a product or a service. A brand is a product, service or concept that legally differentiates from other products, services or concepts hence it can be communicated easily and marketed well. “Trademark” is the legal term of brand. A brand can be any combination of name, symbol, logo or trademark, color etc and do not have a fixed lifetime. The expressed forms of brands are its logo and the graphical representation of the particular brand. It is one of the best ways to advertise a product in the market because it becomes easy in identifying the product by its brand name. A good brand must be attractive to the customers and easy to pronounce.
S.NO COMPANIES
#1 Hindustan Unilever Limited (HUL)
#2 ITC (Indian Tobacco Company)
#3 Nestle India
#4 GCMMF (Amul)
#5 Dabur India Limited
#6 Asian Paints India
#7 Cadbury India
#8 Britannia Industries Limited
#9 Procter and Gamble Hygiene and Health Care
#10 Marico Industries Limited TOP 10 FMCG COMPANIES IN INDIA
BRAND ARCHITECTURE:
ABOUT THE THEME
FAST MOVING CONSUMER GOODS (FMCG):
Fast moving consumer goods are goods which have quick turnover and also has very low cost. FMCG sector (India) is the fourth largest sector in the economy and also provides employment for more than 3 million people in downstream activities.
FMCG products are products which are bought by consumers frequently such as toiletries, cosmetics, soaps, plastic goods, other personal hygiene products, packaged food products, tissues, soft drinks and chocolates. The strengths of FMCG are that:
• It has low operating costs
• Establishing distribution networks in Urban as well as Rural areas.
• Widely popular brands in FMCG sector.
ABOUT THE PAPER BRAND: “A brand is a name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of competitors.” In simple terms it is the identification of a product or a service. A brand is a product, service or concept that legally differentiates from other products, services or concepts hence it can be communicated easily and marketed well. “Trademark” is the legal term of brand. A brand can be any combination of name, symbol, logo or trademark, color etc and do not have a fixed lifetime. The expressed forms of brands are its logo and the graphical representation of the particular brand. It is one of the best ways to advertise a product in the market because it becomes easy in identifying the product by its brand name. A good brand must be attractive to the customers and easy to pronounce.
S.NO COMPANIES
#1 Hindustan Unilever Limited (HUL)
#2 ITC (Indian Tobacco Company)
#3 Nestle India
#4 GCMMF (Amul)
#5 Dabur India Limited
#6 Asian Paints India
#7 Cadbury India
#8 Britannia Industries Limited
#9 Procter and Gamble Hygiene and Health Care
#10 Marico Industries Limited TOP 10 FMCG COMPANIES IN INDIA
BRAND ARCHITECTURE: