Brand Name

Topics: Luxury brands, Marketing, Ralph Lauren Pages: 2 (413 words) Published: January 12, 2013
Today I’m going to talk about quality of products which we are buying and their price. I will dive into some matters which are most important for us when we have to make a choice what to choose and buy.

First of all and I think prime aspect in our decision is quality of the product which is tied up with price. It is said that “you get what you pay for” and I think it’s 100% truth. When we want to buy something reliable and long-lasting we can’t economise on it because if we do, we will regret our decision some time later. We all know that half of the world is delighted of still spreading Chinese market. “Same products for half price or even less” or “Replica of original product but without margin” – these are some words of Chinese market enthusiasts. It’s nothing further from the truth. Ok, we can buy some products confusingly similar to originals but only on first glance. Fakes quality is really poor and it is impossible for them to last even half time of original products.

Secondly, nothing but the brand. A lot of people buy clothes only because it’s Louis Vuitton, Burberry or Ralph Lauren, boots because it’s Jimmy Choo’s or Louboutin or electronics from Apple and some of them are paying only for the trademark but the rest is conscious that if they pay more they will have not only original product with signature that everybody will recognize but also best quality product. It’s not accidental that some brands are more expensive then other, they have renown built for long years confirmed by best quality and that’s why these brands products are value for money. Generally the best and well-known brands were established 50, 100 or even more years in the past.

Thirdly, there are some other aspects which are leading us to decision like country of origin which is important for patriots and Chinese opponents. And next thing is our habits, we are still buying the same product without looking if it’s quality is still good but we get used to buying it....
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