Brand Manager Jd

Topics: Marketing, Market research, Marketing research Pages: 4 (1288 words) Published: March 25, 2011
We keep hearing about managers of different kinds, yet we never really know what a manager's job actually entails. This article will deal with a specific kind of manager - the brand manager. Through this article, we will know a little something more about a brand manager and the brand manager job description in detail. Along with that, we will also foray into the different brand manager duties and some other brand manager responsibilities. Read the following article to know a little something more about the brand manager job description and what career opportunities one might have in that field.

Job Description of Brand Manager

As the name suggests, the brand manager has to work with a particular brand or several brands. It is a highly challenging job because he has to take the entire responsibility for the success of that product(s), and is therefore, responsible for all related aspects which include planning, buying, selling, marketing, pricing, dispatching and ordering. That is a bird's eye view of what a brand manager job description is, the following paragraphs will list some of the important duties of the brand manager. • To begin with, they need to work extensively with the research and development department of the company, and with their help, formulate the best possible way to market the product. • They need to supply the engineers (who are working on developing the product) with the results of the market research and on the basis of which the product will be based. • They also check if the engineers are following the decided path and suggest changes for improvement. • They need to be fully aware of the product at hand. What is the product capable of doing and what will be some of the improvements that might take place in the future. • Once the product is ready, he must gather a core group for testing. The results from these tests will help him to determine whether the product has been able to achieve the desired result or not....
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