BRAND EQUITY OF PROCTOR & GAMBLE
Introduction This paper will answer question regarding the marketing strategy and case study of Proctor & Gamble. Proctor & Gamble Success Factor P&G has a global leader position in the consumer goods industry with many well known premium products in its portfolio like: - Fabric and Home Care: Tide, Cascade - Baby, Feminine and Family Care: Bounty - Beauty Care: Max factor, Cover Girl, Head & Shoulders - Health Care: Crest - Food and Beverage: Folgers Coffee Today P&G has 250 brands. P&G speeds up the supply chain challenges. P&G has ability to connect efficiently and effectively with the thousands of retailers who sell its products worldwide. From the smallest stores and the street corner stalls to mega markets and club stores. P&G keeps a relentless focus on managing costs so that its products represent a great value to the consumer. P&G is embracing the inflection provided by the new digital world, epitomized by the web and the internet. P&G optimized the supply chain, driving out non-value-added costs and improving employee effectiveness and productivity. For example, P&G is reinventing marketing in a digital world by using innovative web based techniques to improve its already considerable consumer listening capabilities. P&G is now conducting online consumer research and concept studies that dramatically reduce the time and money. Product innovation and product qualities are other factors for P&G marketing success. Consumers easily depend on their product for quality without any hesitation. Pringles chips is in the market for 13 years and had no success but P&G never compromise with its quality for quick profit.
Proctor & Gamble Vulnerabilities Leading in the intensely competitive consumer packaged goods business requires that P&G have its finger on the pulse of consumers worldwide. It should be in US or abroad wherever it is. P&G product developers and marketers must understand consumer needs better that it