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brand comparison
a. Competition situation

Product Length
Competitor
Product width
TV/audio/video
Television
Sharp, LG, Philips, Panasonic, Sony

Blu-ray

Home theater

Camera/camcorder
Camera
Canon, SONY, NIKON, Panasonic, Kodak, Fuji, Olympus

Camcorder

Home appliance
Refrigerator,
LG, SONY, Whirlpool, Electrolux

Washing Machine,

air conditioner

Mobile device
Mobile Phone & Smartphone
Nokia, RIM, Apple, LG, Sony, HTC, Huawei

Tablet
Apple

Computer/printer
Monitor
Dell, HP, Lenovo, LG

Mobile computing
HP, Lenovo, Apple, Acer, Dell, Sony

Samsung Electronic which is have a different product and different segment, will impact on clash with a lot of competitor from each segment. From the table above, we can see there are two big company ho has similar type with Samsung, which is they compete in almost every segment with Samsung. Those two company is LG, and SONY. The competition between this three will shown in the product and price of each corporate

Product & Place Comparison
Samsung
LG
Sony

“Imagine the Possibilities ”
“Life is Good”
“Make believe”

Product Competition, and Market Share :

Samsung
LG
Sony
Other
Notes
Television (Flat TV)
19%
13%
8%
61%
Q1-12
Digital Camera
11.1 %
-
17.9 %
71%
Data ‘10
Appliances
4.9 %
6.8 %
-
88.3 %
Data ‘11
Mobile Phone
23.4 %
3,2 %
1,7 %
71.7%
Data ‘12
Monitor
15%
9.6
-
75.4%
Q4 2012

The data above show the company with highest market share for each product category. From the data above, we can conclude that the Samsung win in TV, Mobile phone, and monitor category. We analyze that this is happen because the company can create the competitive advantage in their semi-conductor product, and their screen product quality. This value is delivering well to the customer and make the sales better than other.
Price Competition
(Price Range in Rp. )

Samsung
LG
Television
1.6m – 92m
1.3m – 38m
Blu-ray
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