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Ekaterina Walter
Ekaterina Walter, Contributor
I write about leadership, business culture, and marketing innovation
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ENTREPRENEURS | 12/03/2013 @ 11:49AM |9,202 views
B2B Marketing Doesn't Have To Be Boring: 3 Companies That Effectively Add Humor To Their Marketing Mix
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Tim Washer quoteThe Nielsen Global Survey of Trust in Advertising polled more than 29,000 Internet respondents in 58 countries to measure consumer sentiment on 19 forms of paid, earned and owned advertising formats. 47% of global respondents agreed that humorous ads resonated the most.
But when I started writing this post about using humor in marketing campaigns it struck me that it hasn’t been done that often or that well by brands. It is especially true for the B2B brands. So it stands reason that the few companies that have nailed it stand out far above the crowd. What can we learn from their successful blend of comedy and sales?
Cisco
Tim Washer is the creator of Cisco’s ‘The Perfect Gift for Valentine’s Day’ video to promote their $80,000 ASR 9000 router. A carrier class router is definitely not the traditional Valentine’s Day gift for that special person in your life, which is why the humorous and original promotional video made it to the New York Times blog and was widely discussed and shared. It is still being talked about now, four years later, as an example of great marketing humor.
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New Posts
+1 posts this hour
Most Popular
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12 Stocks to BUY for 2014 Help |Connect
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Ekaterina Walter
Ekaterina Walter, Contributor
I write about leadership, business culture, and marketing innovation
Follow (150)
ENTREPRENEURS | 12/03/2013 @ 11:49AM |9,202 views
B2B Marketing Doesn't Have To Be Boring: 3 Companies That Effectively Add Humor To Their Marketing Mix
Comment Now Follow Comments
Tim Washer quoteThe Nielsen Global Survey of Trust in Advertising polled more than 29,000 Internet respondents in 58 countries to measure consumer sentiment on 19 forms of paid, earned and owned advertising formats. 47% of global respondents agreed that humorous ads resonated the most.
But when I started writing this post about using humor in marketing campaigns it struck me that it hasn’t been done that often or that well by brands. It is especially true for the B2B brands. So it stands reason that the few companies that have nailed it stand out far above the crowd. What can we learn from their successful blend of comedy and sales?
Cisco
Tim Washer is the creator of Cisco’s ‘The Perfect Gift for Valentine’s Day’ video to promote their $80,000 ASR 9000 router. A carrier class router is definitely not the traditional Valentine’s Day gift for that special person in your life, which is why the humorous and original promotional video made it to the New York Times blog and was widely discussed and shared. It is still being talked about now, four years later, as an example of great marketing humor.
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