brand awareness and preference

Topics: Brand, Brand management, Engineered wood Pages: 6 (539 words) Published: February 25, 2014
 A Study on Brand Awareness and Brand Preference of Century Ply by Construction Engineers with special reference to coimbatore city Questionnaire

1) Name:
2) Name of the company:
3) Owner / Designation:
4) No.of year Experiance in the Field:
5) Age:
1) 20-30 2) 31-40 3) 41-50 4) 51 and above

6) Which is the first company among the following which comes to your mind when you think of ply boards? (Kindly tick the appropriate answer)
i. Century ply
ii. Kit ply
iii. Mayur ply
iv. Green ply
7) Select the following brand you prefer for the product (Kindly tick the appropriate box)

Brands
Century ply
Kit ply
Mayur ply
Green ply
Products

Plywood

Laminates

Veneers

8) How familiar are you with Century Ply Board products?

i. I have never heard of them
ii. I have heard of them but never buy thier products
iii. I buy thier products occasionally
iv. I buy thier products on regular basis
9) Rank the following attributes which you would prefer before you select the Century Ply Board brand products
S.no
Attributes
Rank
(i)
Brand name

(ii)
Brand popularity

(iii)
Quality of the product

(iv)
Price of the product

(v)
Guarantee / Warranty

(vi)
Availability of the product

(vii)
Discounts given

(vii)
Variety

(ix)
Essential

(x)
Economical

(xi)
Value

Kindly tick the appropriate answers
SA- Strongly Agree, A- Agree, N- Neutral, DA- Disagree, SDA- Strongly Disagree Q.no
Questions
SA
A
N
DA
SDA
10
Century Ply Board products are of good quality

11
Century Ply Board products are reliable

12
Century Ply Board products are durable

13
My experience has proved CPB products as the best

14
Century Ply Board products do not get any complaints

15
Century Ply Board products price is normal

16
I will refer Century Ply Board product to others

17
I will be loyal to Century Ply Board brand

18
Century ply products are warp resistant

19
Century ply products are fire safe

20
Century ply products are high impact resistant

21
Century ply products are termite and borer resistant

22
Century ply products are climate stable

23) I came to know about Century Ply Board products through? ( Kindly tick the Appropriate box) (i)
Reference from the field

(ii)
Retailers

(iii)
Advertisements

(iv)
Customer's choice

24) If there is a price rise in Century Ply Board will you prefer the CPB brand ?
1. Yes 2. No

25) If yes, Rank the reasons

S.no
Attributes
Rank
(i)
Brand name

(ii)
Brand popularity

(iii)
Quality of the product

(iv)
Price of the product

(v)
Guarantee / Warranty

(vi)
Availability of the product

(vii)
Discounts given

(viii)
Variety

26) Will you refer Century Ply Board brand to others?

1. Yes 2. No

27) Of your last five(5) purchases, how many were Century Ply Board products ? (tick the appropriate box)

0 1 2 3 4 5

28) Which products of Century ply brand you are aware of ?

Plywood
Laminates
Veneers
29) Do you know any of the following century ply's co-brands? (tick the appropriate boxes) Kleanwud
Sharon ply
Technopine
Sainik
30) Over all how would you rate the quality of Century Ply Board products? (Kindly tick the appropriate answer)
Very good
Good
Not bad / ok
Poor
Very bad

Objectives
1) To study the level of awareness of the brand century ply boards. 2) To study about the engineers preference towards century ply boards brand. 3) To study...
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