Brand Awareness

Topics: Paint / Pages: 29 (7068 words) / Published: Nov 30th, 2012
BRAND AWARENESS OF INDUSTRIAL PAINTS OF GOA PAINTS & ALLIED PRODUCTS

SUBMITTED BY:- Jayalekshmi S.P. PGDM: - TPS 20th BATCH Roll No: - 20024

Corporate Guide Faculty Guide
Mr. Ajith Vasudevan Prof. Dr. Madhavi Pandya Deputy General Manager Marketing & Communication Goa Paints & Allied Products SSIM

SIVA SIVANI INSTITUTE OF MANAGEMENT
KOMPALLY, SECUNDERABAD

ACKNOWLEDGEMENT

It gives me immense gratification to place on records my profound gratitude and sincere appreciation to each and every one of those who have helped me in this endeavor.

I extend my sincere thanks to Mr. Anirudh Dempo (Director) and my corporate guide Mr. Ajith Vasudevan (Deputy General Manager) of Goa Paints & Allied Products for giving me an opportunity to work on this project under his able guidance. I am also grateful for the cooperation and valuable support given to me by the employees of the organization throughout my training.

I am ineffably indebted to Prof. Dr. Madhavi Pandya, Professor SSIM and my faculty guide for this Summer Internship Program, for her most valuable regular guidance without which my project would not have been completed.

I would also like to express my deep sense of gratitude and reverence for my parents and my dear friends for their endless guidance, moral support, encouragement and untiring cooperation throughout my study and work, without which this work would never have been completed.



Bibliography: BOOKS REFFERED:- Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha (2009), Marketing Management, 13th edition, Pearson education, New Delhi G C Beri (2005), Business Statistics, 2nd Edition, Tata McGraw- Hill, New Delhi.

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