Brand Audit Lamborghini

Powerful Essays
Topics: Lamborghini
Table of Contents
Executive Summary 3
Reason to Choose Lamborghini 4
Brand History 5
1963-72……………………………………………………………………………………………………………………………………………6
1973-87 7
1987-93 8
1994-98 9
1998 and beyond 10
Brand Summary 11
Brand Values 12
Points of Parity 12
Unique Selling Point 13
Brand Distinctive Features 13
Brand Identity and Equity 14
Points of Difference 15
Brand Architecture 15
Marketing Environment 16
Target Market….…………………………………………………………………………………………………………………….………16
Competition………………………………………………….…………………………………………………………………………….…16
SWOT Analysis 20
Marketing Strategy 21
Product Line 22
Lamborghini Gallardo….………..………………………………………………………………………………………………….……23
Lamborghini Aventador….…………………………………….…………………………………………………………………….…24
Brand Extension 25
Years of Change 26
Vehicle Nomenclature 27
Corporate Structure 28
Core Business Strategy 28
Recommendation 31
References 33

Executive Summary
Lamborghini is one of those companies which values dreams, aspiration and ambition. Established in 1868, Lamborghini has maintained its true passion throughout the whole life span of almost one hundred and fifty years. Lamborghini has always remained true to its core competency as an automobile brand which will make people think about the future. Its futuristic design along with gorgeous elegance has ensured that it creates a brand image that’s unique and unparalleled in the automobile industry. Creating a brand image such high as Lamborghini is not a piece of cake. But maintaining such a complicated brand image for a long time with timely necessities and demand of the ever-changing market. Lamborghini has been insatiable in its innovation and continual improvement in terms of car design and engineering. What we see in the cars of this brand is exactly what people have in their dreams. Keeping up to the brand image in itself is such a tough ask and Lamborghini is going beyond that by going along with the people’s dreams. It’s miraculous that a brand as



References: Industry - Automobile Manufacturing Fate - Acquired by Audi (September 1998) Products - Sports Cars, Engines Production Output - 2,197 vehicles (2012) Revenue - 469 million Euro (2012) Total Equity - 837 million Euro (2011) Number of Employees - 832 (2011) Parent - Audi

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Brand Audit

    • 623 Words
    • 3 Pages

    Group Brand Audit Project Your group assignment is to pick a brand from the list of brands(attached) and conduct a thorough brand audit. Each group must study and analyze a different brand. Brands will be assigned on a "first come, first serve" basis. Post your group’s choice of brand and gp number on the “questions for Prof/TA” board so that everyone can see your group’s choice. This way, the other gps will know which brands are already taken on a first come first serve basis. Once your…

    • 623 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Brand Audit

    • 4059 Words
    • 32 Pages

    ........................................8 Objectives of Brand Audit:...................................................................8 Scope of Brand Audit:..........................................................................8 Approach Used for Brand Audit:..........................................................9 Brand......................................................................................................9 Brand (Self Analysis):........................................…

    • 4059 Words
    • 32 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Jang Brand Audit

    • 1056 Words
    • 5 Pages

    Jang Newspaper Brand Audit Prepared by: Moiz Instructor: Dr. Kamran Siddiqui INTRODUCTION OBJECTIVE The purpose of this brand audit is to analyze the brand Jang Newspaper and determine the true personality of the newspaper. The brand audit covers the key attributes that are associated with Jang, the specific needs that the newspaper caters to and which particular the target market that it serves. Finally the audit has CBBE model that identifies the equity of the brand and certain recommendations…

    • 1056 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    Lamborghini

    • 286 Words
    • 2 Pages

    The Fighting Bull Ferruccio Lamborghini was a man who had the inspiration, the skill and the determination to turn a dream into a reality. His dream was to build great cars. His dream came true, as today Lamborghini's are one of the most expensive and exotic cars. Ferruccio Lamborghini was born on April 28th 1916, in Renazzo, Italy. Ferruccio had interest in technology and mechanics instead of becoming a farmer like his parents. He studied technical studios in Bologna, Italy. His skills were…

    • 286 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Starbucks Brand Audit

    • 4543 Words
    • 19 Pages

    Starbucks Brand Audit Starbucks - Brand Audit Ranking as the 96th in Interbrand’s Top 100 Brands of 2011 list with its $3.6 million brand value, Starbucks is one of the most successful and highly recognized brands. In order to understand more about the underlying strategies that brings this success, we analyzed the brand focusing on its brand inventory, brand positioning, marketing strategy, consumer perceptions and competitors. Finally, we evaluated Starbucks’ strengths and improvement areas…

    • 4543 Words
    • 19 Pages
    Powerful Essays
  • Better Essays

    Apple Brand Audit

    • 2384 Words
    • 10 Pages

     Apple Brand Audit  1.  Brand Inventory A. Brand Elements  Apple Inc. has been committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Apple Inc. designs, manufactures, and sells computers, music players, and now mobile communication devices. Apple Inc. has always been known by its users as a revolutionary and innovative company that never…

    • 2384 Words
    • 10 Pages
    Better Essays
  • Powerful Essays

    Samsung Brand Audit

    • 3052 Words
    • 13 Pages

    Samsung.com History Samsung has a very long history dating back to the 1940s. . Firstly, Samsung Store was founded by Lee Byung Chull in 1938 as a small company. This is the beginning point of a worldwide known brand, Samsung. Korean War is the turning point for this small company. After the war, Samsung Company was developed in many different fields and this brought prosperity. During its history, Samsung was supported by many people and associations and sometimes…

    • 3052 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Dell Brand Audit

    • 400 Words
    • 2 Pages

    Dell Brand Audit Brand Inventory History Dell Computer was founded as PC’s Limited in 1984 by Michael Dell. It is one of the largest hardware manufacturers and computer corporations. Dell Computer mainly develops, sells and supports computers and related products and services. Dell grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer-sales within the industry behind the Hewlett-Packard Company. The company…

    • 400 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    brand audit of CocaCola

    • 4475 Words
    • 32 Pages

    BRAND AUDIT REPORT 2012 Submitted To: Sir Goher Raza Submitted by:Sagar Paryani and Sarah khan Chandio Dated: 15-12-2012 By BBA-7 TABLE OF CONTENTS PAGE # TABLE OF CONTENTS.................................................................................................... 2 CHAPTER 1 BRAND INVENTORY 1.1 INTRODUCTION ........................................................................................................…

    • 4475 Words
    • 32 Pages
    Powerful Essays
  • Satisfactory Essays

    Reebok brand audit

    • 824 Words
    • 4 Pages

    1 About Reebok  Founded by: Joseph William Foster, 1890 in UK. Sub Brands Reebok EasyTone •Toning and shaping Reebok ZigTech •training activities Reebok RealFlex •flexible movements Reebok Classic Collections 2 Brand Owning Organization  Subsidiary of Adidas Group since 2006  Uli Becker – president of Reebok  8,000 employees  2010 – revenue of € 1,603 billion (19.3 % growth) 3 Overview of Reebok EasyTone  2007 – Run Easy & “There are two people in…

    • 824 Words
    • 4 Pages
    Satisfactory Essays