A Brand Ambassador needs to be carefully trained and properly matched to the brand and the target audience to ensure that the live brand experience will be a success.
If you are asking yourself the question, “What is a Brand Ambassador” you are in the right place.
A Brand Ambassador is someone that represents a Brand in a positive way and carries the brand message out to the public.
The Brand Ambassador position has become more common as an official job because of the many outlets where a brand ambassador can promote the brand and where many people can discuss the brand.
What is the difference between a PR Agency and a Brand Ambassador?
A PR Agency usually focuses on the news media, writing official communications and handling a crisis. But certainly many PR agencies have developed the ability to be good brand ambassadors as well.
A Good Brand Ambassador
To be a good brand ambassador, you really need to know the product, the industry and to have the motivation to help other people discover the brand. It is not something that can be done effectively a few hours per month. A small business is best served by the owner being the brand ambassador.
The Employee Brand Ambassador
The employee brand ambassador is when there is a positive workplace and employees are motivated to create awareness. This has become easier to do in the last few years with the rise of social media and