BRAINSTORMING - PAPER
BRAINSTORMING
Generating many radical and useful ideas.
Brainstorming is a useful and popular tool that you can use to develop highly creative solutions to a problem.
It is particularly useful when you want to break out of stale, established patterns of thinking, so that you can develop new ways of looking at things. This can be when you need to develop new opportunities; where you want to improve the service that you offer or when existing approaches just aren’t giving you the results you want.
Used with your team, it helps you bring the diverse experience of all team members into play during problem solving. This increases the richness of ideas explored (meaning that you can find better solutions to the problems you face and make better decisions). It can also help you get buy in from team members for the solution chosen – after all, they have helped create that solution.
BRAINSTORMING AND LATERAL THINKING.
Brainstorming combines is a lateral thinking process. It asks that people come up with ideas and thoughts that seem at first to be a bit shocking or crazy. You can then change and improve them into ideas that are useful and often stunningly original.
During brainstorming sessions there should therefore be no criticism of ideas: You are trying to open up possibilities and break down wrong assumptions about the limits of the problem. Judgments and analysis at this stage stunt idea generation.
Ideas should only be evaluated at the end of the brainstorming session – this is the time to explore solutions further using conventional approaches.
If you ideas begin to dry up, you can ‘seed’ the session with, for example, a random word (see Random input). INDIVIDUAL BRAINSTORMING. When you brainstorm on your own, you'll tend to produce a wider range of ideas than with group brainstorming - you do not have to worry about other people's egos or opinions, and can therefore be more freely creative. You may not, however, develop ideas as fully when you
Generating many radical and useful ideas.
Brainstorming is a useful and popular tool that you can use to develop highly creative solutions to a problem.
It is particularly useful when you want to break out of stale, established patterns of thinking, so that you can develop new ways of looking at things. This can be when you need to develop new opportunities; where you want to improve the service that you offer or when existing approaches just aren’t giving you the results you want.
Used with your team, it helps you bring the diverse experience of all team members into play during problem solving. This increases the richness of ideas explored (meaning that you can find better solutions to the problems you face and make better decisions). It can also help you get buy in from team members for the solution chosen – after all, they have helped create that solution.
BRAINSTORMING AND LATERAL THINKING.
Brainstorming combines is a lateral thinking process. It asks that people come up with ideas and thoughts that seem at first to be a bit shocking or crazy. You can then change and improve them into ideas that are useful and often stunningly original.
During brainstorming sessions there should therefore be no criticism of ideas: You are trying to open up possibilities and break down wrong assumptions about the limits of the problem. Judgments and analysis at this stage stunt idea generation.
Ideas should only be evaluated at the end of the brainstorming session – this is the time to explore solutions further using conventional approaches.
If you ideas begin to dry up, you can ‘seed’ the session with, for example, a random word (see Random input). INDIVIDUAL BRAINSTORMING. When you brainstorm on your own, you'll tend to produce a wider range of ideas than with group brainstorming - you do not have to worry about other people's egos or opinions, and can therefore be more freely creative. You may not, however, develop ideas as fully when you