We expect you to select the company or organisation which you work for and answer the assignment in that context.
If you are currently unemployed you might choose a company which you used to work for.
You might wish to include an outline summary of the company in an appendix, which would be outside the assignment’s word count
You should ensure you address the following key areas:
1. General societal trends and their implications for the organisation (i.e. PEST analysis);
2. Industry competitive position/competitive dynamics (i.e. using Porter’s five forces)
3. Competitor analysis (comparative analysis of key competitors and/or strategic groups if applicable)
4. Market trend analysis (i.e. general trends, segmentation and emerging opportunities).
The application of the above should be characterised by underpinning evidence, interpretive/analytic approach (rather than mechanistic), and drawing of appropriate conclusions for your chosen organisation.
Concentrate on analysis rather than description!
Conduct a thorough strategic analysis of your organisation’s external environment - (or one with which you are familiar) - using the models covered in the course - and critically evaluate how the identified issues might impact on your organisation’s business strategy.
Strategic Management is the set of decisions and actions that result in the formulation and implementation of plans to achieve a company’s objectives. Through the strategic management process, managers at all levels interact to produce the most desirable strategies. Strategic management enhances the company’s ability to prevent problems.
The implementation phase of strategic management consists of two parts: analysis and choice, which are vital links in the process. When conducting analysis and making choices, you set long-term objectives, analyze it and choose generic strategies - low cost, differentiation, focus