Bottle Water

Topics: Bottled water, Drinking water, Water / Pages: 20 (4919 words) / Published: Feb 24th, 2011
BOTTLED WATER – A REPORT

1. INTRODUCTION:

The global bottled water industry has become very profitable in the past ten years. Huge multinational companies currently make billions of dollars on water they simply extract from the ground, slap a label on and sell at competitive prices. Examples of these companies includes: Aquafina (Pepsi), Dasani (Coke), Perrier (Nestle), Evian, and Fiji Water among hundreds of others. Many countries have become very oriented toward bottled water. According to a 2001 World Wildlife Fund survey, individuals around the globe consume some 89 billion liters of bottle water annually, worth roughly $22 million. Citizens of the U.S. alone consume about 13 billions liters of bottled water.[1] The human body ideally requires us to drink two liters of water per day and people are increasingly looking towards bottled water as a means of meeting some or all of these daily requirements. Bottled water is perceived as being safer and of better quality. Often consumers look for security from food scandals in industrialized countries or water borne diseases in developing countries. Even in countries where there is access to safe public drinking water, people spend up to 1000 times more for bottled water.[2]

India is one of the biggest and most attractive water markets in the world.[3] With over a thousand bottled water producers, the Indian bottled water industry is getting bigger by even international standards.

Even in U.K. there is a clear growth in the bottled water industry. Consumers are taking heed of the health advice to drink eight glasses of water a day and are willing to pay, making the bottled water market a fast-growing sector worth £1.6bn last year, according to Mintel. Although bottled water is rising in popularity, consumption in the UK is much lower than in other European countries. While about half of the UK population buys it, in France, Germany and Italy penetration is closer to 90%, suggesting that there is still

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