Firm Analysis Final Paper
The Boston Beer Company
This report examines the US Beer industry as well as the industry structure, capacity and marketing trends as they relate to the current and future positioning of the Boston Beer Company, or as most people know it around here, Samuel Adams. The US beer industry has had several years of slowing gains and downfalls. Three brewers dominate the industry that I emphasized in my industry analysis, which are: Anheuser-Busch, Miller Brewing and Adolph Coors. These market leaders have expanded their respective beer industry market at the expense of other brewers, including Boston Beer Company. Boston Beer Company is just a mere 1 percent of the beer brewing industry. The US beer industry is highly competitive with brewers leaving the industry and a few new large brewers enter. China is the undisputed leader in global beer industry, accounting for 17.1 percent of the world’s beer production in 2005. Purchasing power in Chinese economy is on the rise, which will drive beer sales and improve overall profitability for them. Domestic brewers have been buying small breweries in individual Chinese provinces to service particular communities.
First to better understand A little more about Boston Beer Company I’ll look deep into their background of Boston Beer Company. Just like in our Strategic Leadership class to find out what somebody’s values are, you have to know what their back-story is. Samuel Adams has an amazing story line behind it. According to their website it says that “Boston Beer Company was started with Jim Koch’s great-great grandfathers recipe. With a determination to handcraft a quality, flavorful beer, Jim brewed his first batch of Samuel Adams Boston Lager in his kitchen in 1984”, before I was even born. The beer is said to be created with the world’s finest, all natural ingredients. Jim chose the name Samuel Adams after the Boston patriots, the...
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