Bose: Competing by Being Truly Different

Topics: Marketing, Marketing strategy, Strategic management Pages: 2 (495 words) Published: October 23, 2011
Bose: Competing By Being Truly Different
(Please read the case as per attached)


The Bose Corporation has been around since the 1960s. It has come to be known for its high-end speakers and headphones. It is a brand with very high level of equity and is the most trusted brand of 22 best-known consumer technology brands. As the brainchild of its founder, the Bose Corporation has been very successful financially as well.

Yet Bose the company and Bose the man are very much intertwined. Amar Bose founded the company in the 1960s. He has kept it private in order to control the degree to which the company invests in and conducts research. This he considers the lifeblood of the company. Time and time again, he has ignored existing technologies and started entirely from scratch.

It is this philosophy that has lead to truly groundbreaking innovations. Bose Corporation has marketed speakers and headphones and will soon release an automotive suspension system that unlike anything else on the market.


1.Based on the business philosophies of Amar Bose, how do you think the Bose Corporation goes about analyzing its competition? -Describe Bose's competitor analysis i.e. identify competitors, accessing competitor's objectives, strategies, strengths and weaknesses and reaction patterns. -Bose is product-focused company use competitors as channel to understand customer needs. -Actually Bose is customer focus without knowing it.

2.Which of the three approaches to marketing strategy best describe Bose's approach? (800 words) -Entrepreneurial, Formulated and Interpreneurial
-Bose is using Entrepreneurial and Intrepreneurial marketing strategy. -Bose definitely not formulated marketing strategy
-Describe accordingly

3.Using Michael Porter and Treacy and Wieserma frameworks presented in the text, which basic competitive marketing strategies does Bose pursue? -Under Michael Porter, Bose could be adopting cost...
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