Bose : Competing by Being Truly Different
1. Based on the business philosophies of Amar Bose, how do you think the Bose
Corporation goes about analyzing its competition?
The Bose corporation is well aware of its competitors and watches what
they do very closely, that being said this is not the corporations main
focus. Bose analyzes its competition at a distance. They want to compete with
the best product available so they create the best product available. They do this
through extensive research and development, spearheaded by its founder Amar
Bose. Amar Bose's vision is what drives this business model and by doing so
creating a tremendous competitive advantage for Bose. For this reason Bose
would most likely analyze what products their competitors do not offer and create
it, rather then taking something they do offer and and improving it. They are more
likely to start from scratch and innovate a brand new idea., this is the Bose
framework that gives them their competitive advantage to begin with.
2. Which of the three approaches to marketing strategy best describe Bose's
When looking at the three approaches to marketing strategy
(Entrepreneurial, formulated and Intreprenurial). Bose uses an Entrepreneurial
and Intreprenurial approach. How Bose uses an Entreprenurial approach is how
Amar Bose visualized the opportunity And attacked. He followed a vision that
built a strong connection with their customers. Bose did this without spending
loads of money on advertising and marketing. Bose focuses on product research
and innovation to satisfy the customer. This innovation and reliability of great
products create a connection with customers and customer loyalty. Bose in
addition uses some what of an Intreprenurial marketing approach by never losing
the passion and creativity the built Bose to begin with. Always trying new
approaches and always giving more value to their customers.
3. Using Michael Porter and Treacy and Wieserma frameworks presented in the
text, which basic competitive marketing strategies does Bose pursue?
In terms of basic marketing strategies suggested my Michael Porter (Overall-
Cost Leadership, Differentiation and Focus strategies) Bose uses a differentiation
strategy. On Bose's website in their "Our Philosophy" section it states "Research
fuels technology and superior technology leads to superior performance". This in
essence differentiates. The difference is that they are more interested in research
and the product rather then marketing research.
Using Treacy and Wiserma's customer centric classifications (Operational
Excellence, Customer Intimacy and Product Leadership) it is clear that Bose
uses a product leadership strategy. They do so by offering superior value and
always having cutting edge products available. Although product leadership is
the classification I would choose for Bose, Bose does not focus on getting their
products to market quickly. They get products to market when ready. They are
more interested in innovation rather then when the product gets to the market.
4. What is Bose's competitive position in its industry? Do its marketing strategies
match this position?
Bose currently has 30% market share which clearly puts them in a market leader
position. Although they are not the number one market leader, they are in close
proximity. Even though Bose is in a market leader position they use both market
leader and market follower strategies. For exams, the large market share Bose
acquires, their implementation of new product introductions. In addition the fact
that their competitors are trying to imitate or challenge them keeps them in a
leader position. They are also always...
Please join StudyMode to read the full document