Bordo essay

Topics: Gender, Man, Masculinity Pages: 3 (1098 words) Published: September 22, 2013

The ideal male for women - now more feminine?

Here's one of those issues where most people usually end up with the conclusion that there is not one ideal man for all women. What can be ideal for one woman, might not necessarily be that for another. I personally agree, yet it is possible to say what most women find ideal, and that's what this essay will mostly be about.

According to Susan Bordo's ''Beauty (re)discovers the male body'', the ideal male has changed through time. Calvin Klein is in the spotlight for a big part of her essay. Bordo insists, that before Klein created advirtisements of attractive men in underwear, it was never intended for women to be so highly attracted to sexy men. A hard working, family providing man was all that was necessary for women for a very long time. In fact, sexy was never a word to describe men with. It would not cross anyone's mind that men would become sex objects ever.

Here is a typical type of ad that a man would feature in for about 50 years ago or so. Bordo mentions in her essay that men were rarely seen in ads and commercials, and when they did, they were always the gentlemen, or working type of guy, rather than sensual body warming models which they turned into after Klein. In opposition, women have always been the ones to be gazed upon, and get the attention of men in a bit more sexual way. Bordo states that men act, while women appear. Meaning, men look at women, women watch them selves being looked at. As this asvertisement presents for us, the man is cleaning the car with whatever product the ad is for. He is acting. While the woman bends over in a slightly sexual way on top of the car, inviting the gaze of a working male, and enjoying it. This proves Bordo's point, the ideal man for women at this time was not the type to be gazed upon, but much rather the ones who paid attention to women, and worked hard to get them.

However, sometimes it takes a man to tell women what they really want. In this...
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