Borden Supply Chain Analysis

Good Essays
Juan Diego Perez 1
Stewart, Geoffrey T.
MKTG 415
Supply Chain Analysis – March 27th. 2013
Borden Dairy Borden is a local company located on 1308 Bertrand Drive Lafayette, LA. I find this company interesting; therefore I decided to analyze the nature of their business and its supply chain. Borden Dairy is a privately held American corporation that produces dairy products. It offers milk, yogurt smoothies, yogurt, probiotics, creams, and cheese products. Borden Dairy Company was formerly known as LALA Foods, Inc. and changed its name to Borden Dairy Company in July 2011. The company was founded in 2004 and is based in Dallas, Texas. Borden Dairy Company operates as a subsidiary of Grupo LALA. The company provides services to the following U.S. states: Alabama, Florida, Louisiana, Mississippi, South Carolina, and Texas, making their products available in selected local stores. In order to comprehend the nature of Borden Dairy’s products we must study its parent company, its suppliers, and analyze the distribution processes all the way to the hands of its final consumer.
Grupo LALA is a Mexican dairy company. It expanded into the United States in 2008 acquiring a manufacturing plant in Omaha, Nebraska and in 2009 LALA acquired National Dairy, Farmland Dairies and Promised Land. LALA is now the largest dairy company in Latin America. Although no public figures have been released, Rabobank International estimates in their list of the Global-Top 20 dairy companies that Grupo LALA should make it in the list and should make their numbers become public. Grupo LALA is the only dairy company with a

Perez 2 presence nationwide in Mexico. Grupo LALA as the parent company shares the managerial control of Borden Dairy with the subsidiary manager.
Focusing on the upstream supply chain of this company is important to understand the way their

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