Boosting Smoking Among Children Summary
Janae Plummer
Mass Media
Mr. Johnny
11 Jan 2013
Debates on Advertising
In the text , introduction to mass communication media literacy and culture, Stanley Baran states specific complaints about advertising. He states that advertising is intrusive , deceptive, exploits children, and demean and corrupts culture. Ads can be intrusive because they are everywhere and interfere with and alters our experience. It can be deceptive because the ads implicitly and sometimes explicitly says that it came improve someone's lives through a purchase of a product. Ads also exploit children because they are targeted. There are ads that are specifically mind blowing go them. Finally, ads demanding and corrupts culture by appealing to human values and …show more content…
Also, producers create many soaps , with different scents to give us the idea that it will make you smell better which leads back to the idea of advertisements being deceptive. This shows that advertisers do demean and corrupt our culture.The article "Boosting Smoking Among Children" supports the complaint of advertising exploiting children. In the article RJR Nabisco created a new campaign for its camel brand cigarettes. Anti smoking groups accused the company of attacking young smokers as they saw Joe Camel repeating the same path as to smoke go an" untapped market". It was stated by Dr. Joseph DiFranza that," children as young as 3 years old could recognize Joe, and more kids could identify him than could identify Mickey Mouse"(page 335). DiFranza researched that Joe camel was the single most recognizable logo in the country. This shows that advertisements connect to children because they can realize a character at the age of 3. The children do not understand what is going on , but the advertisers know that the parents will buy their cigarettes because of the children. Also , when the children get older , the camel on the cigarette box will be more common and if
Mass Media
Mr. Johnny
11 Jan 2013
Debates on Advertising
In the text , introduction to mass communication media literacy and culture, Stanley Baran states specific complaints about advertising. He states that advertising is intrusive , deceptive, exploits children, and demean and corrupts culture. Ads can be intrusive because they are everywhere and interfere with and alters our experience. It can be deceptive because the ads implicitly and sometimes explicitly says that it came improve someone's lives through a purchase of a product. Ads also exploit children because they are targeted. There are ads that are specifically mind blowing go them. Finally, ads demanding and corrupts culture by appealing to human values and …show more content…
Also, producers create many soaps , with different scents to give us the idea that it will make you smell better which leads back to the idea of advertisements being deceptive. This shows that advertisers do demean and corrupt our culture.The article "Boosting Smoking Among Children" supports the complaint of advertising exploiting children. In the article RJR Nabisco created a new campaign for its camel brand cigarettes. Anti smoking groups accused the company of attacking young smokers as they saw Joe Camel repeating the same path as to smoke go an" untapped market". It was stated by Dr. Joseph DiFranza that," children as young as 3 years old could recognize Joe, and more kids could identify him than could identify Mickey Mouse"(page 335). DiFranza researched that Joe camel was the single most recognizable logo in the country. This shows that advertisements connect to children because they can realize a character at the age of 3. The children do not understand what is going on , but the advertisers know that the parents will buy their cigarettes because of the children. Also , when the children get older , the camel on the cigarette box will be more common and if