Boost Smoothies Bar
Business plan
Business name and address:
Boost Smoothies Bar
56 Sulivan Road Market, Fulham, London
Proprietor’s name and address:
MR. Wilson
34 oval street, Fulham, London
Business form (Sole trader/partnership/limited company)
Sole proprietorship
Contents
Business activity: 1
Aims and Mission Statement 2
Objectives: 2
Market size and growth: 3
Market trends of UK soft drink and smoothies industry 3
Competitor’s analysis 4
Our business strategy for competitive advantage 4
The external factors 5
The internal factors for gaining competitive advantage 5
Nutritional value 5
Employee satisfaction 5
Diverse variety 6
Target Market and Customers 6
Marketing strategy 6
Product 7
People 7
Price 7
Promotion 8
Place 8
Equipment purchases and financial summary 8
Key people, their job function and background details 9
Bibliography 10
Business activity:
Boost …show more content…
It is probably the largest chain of smoothie bars in UK and they also provide snacks along with the fruit juices and smoothies (Mercer, 2007). The major strength of this chain of Smoothie bars is that it is an established brand in UK and provides a comprehensive range of snacks and smoothies. But owing to the rising prices of smoothies, they have not managed to achieve the same growth in revenues and have been expensive to the liking of many. What they have been doing is to expand their product line rather than cutting down costs to capture a larger customer segment (yelp.co.uk, 2014). This is where we can excel as we are focusing on providing quality smoothies and fruit juices at affordable prices by keeping moderate profit margins to cater larger customer segments. Our strategy is to increase profit through more and more customers rather than through high prices or profit margins. We will also be catering home delivery for gaining competitive advantage in the local Fulham
Business name and address:
Boost Smoothies Bar
56 Sulivan Road Market, Fulham, London
Proprietor’s name and address:
MR. Wilson
34 oval street, Fulham, London
Business form (Sole trader/partnership/limited company)
Sole proprietorship
Contents
Business activity: 1
Aims and Mission Statement 2
Objectives: 2
Market size and growth: 3
Market trends of UK soft drink and smoothies industry 3
Competitor’s analysis 4
Our business strategy for competitive advantage 4
The external factors 5
The internal factors for gaining competitive advantage 5
Nutritional value 5
Employee satisfaction 5
Diverse variety 6
Target Market and Customers 6
Marketing strategy 6
Product 7
People 7
Price 7
Promotion 8
Place 8
Equipment purchases and financial summary 8
Key people, their job function and background details 9
Bibliography 10
Business activity:
Boost …show more content…
It is probably the largest chain of smoothie bars in UK and they also provide snacks along with the fruit juices and smoothies (Mercer, 2007). The major strength of this chain of Smoothie bars is that it is an established brand in UK and provides a comprehensive range of snacks and smoothies. But owing to the rising prices of smoothies, they have not managed to achieve the same growth in revenues and have been expensive to the liking of many. What they have been doing is to expand their product line rather than cutting down costs to capture a larger customer segment (yelp.co.uk, 2014). This is where we can excel as we are focusing on providing quality smoothies and fruit juices at affordable prices by keeping moderate profit margins to cater larger customer segments. Our strategy is to increase profit through more and more customers rather than through high prices or profit margins. We will also be catering home delivery for gaining competitive advantage in the local Fulham