Boost Juice Essay

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Individual Assignment 2

Boost Juice utilize various differentiation variables when differentiating its products from its competitors like, Top juice, Berri, Starbucks and various others. Differentiation is distinguishing a product or service from ones competitors and Boost juice achieves differentiation through product, service, personnel, channel and image. Boost Juice faces potential macroeconomic forces that could impact Boost Juices’ from successfully moving forward. These macroeconomic forces include demographic, economic, natural, technological, political and cultural.
Companies that market experiences realise that customers are really buying much more than just products and services (Kotler, Adam, Denize & Armstrong 2009). Boost Juice claims that it’s not all about its drinks and products but also the experience, (A bit about Boost juice bars 2011) states the brand
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Boost staff are highly competent in the work they do, they are required to work quickly, efficiently, professionally as well as combining this with a tight working space. Boost stores can be as small as 14sqm (150 sq ft), or as large as 100sqm (1070 sq ft) (Why pick Boost n.d.). At Boost we do not need skilled labour (like a bakery), and our training systems that we have developed over the past 5 years allows for quick and effective training which also allow for the stores to be very easily run under management (Boost Juice Bars 2011). Boost has also differentiated their personnel by hiring and training them to be courtesy, responsive and have good communication skills to build that experience for the customer. This experience is a combination of a fantastic product, served by positive and energetic people who greet you with a smile and are polite enough to call you by your first name (Why pick Boost

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